Adverteren binnen Games is inmiddels gemeengoed aan het worden, maar welke mogelijkheden zijn er nu op basis van Affiliate Marketing?
Spreker: Peter Warman (Newzoo.com)
24. Online casual games
50 worldwide portals | Spilgames
More than 40% of online population of 1.2
billion plays online casual games. This
amounts to more than 500 million players.
Spilgames has more than 120 million unique
visitors per month! #1 in traffic worldwide
in front of Yahoo and MSN! *February 2009 ComScore
40. In-game advertising.
Ook in Nederland zo toe te voegen aan de mediamix.
Unique Users 100K 200K
Frequency Cap 10 10
Total 1M 2M
Impressions
CPM €15 €15
Sub-Total €15,500 €31,000
Less 15% agency €2,325 €4,650
discount
Total Investment €13,175 €26,350
Maar er is meer………. veel meer
Voor in de mediamix, het campagne concept en de
marketingstrategie.
41. Gaming is divers
Duizelingwekkende matrix van types, platforms en mogelijkheden
Game platforms Mogelijkheden voor merken
Around the game In the game With the game
Game portals
game portal display ads in-game display ads branded games
Console / PC games
pre- & post-game ads product placement game seeding & syndication
Virtuele werelden / MMOs
game portal specials game integration game joint-promotions
42. Gaming is divers
Voor affiliate marketing focussen we op gameportals, game communities en advergames
Game platforms Mogelijkheden voor merken
Around the game In the game With the game
Game portals
game portal display ads in-game display ads branded games
Console / PC games
pre- & post-game ads product placement game seeding & syndication
Virtuele werelden / MMOs
game portal specials game integration game joint-promotions
43. Affiliate Marketing vs. Games
Waar liggen dan de raakvlakken?
Game portals:
revenue share & pay per action