We are moving from an era of cost optimisation and productivity to an age of engagement. This engagement is with customers, partners, third parties, and machines. At the center of every winning business strategy is data. How to accelerate your organisation’s results using the Intelligent Data Platform to manage data of any type and from any source to drive better business outcomes. A presentation by Greg Hanson, Vice President Business Operations EMEA, Informatica

1. Informatica World Tour -
Helsinki
The Age of Engagement
Presented by Greg Hanson
VP EMEA Business Operations
3rd September 2015
@Hansongj

2. Agenda
• What is changing?
• What are we doing?

7. Data Experts Utilizing
Data Management and
Integration Tools
More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The age of engagement
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
A new way?

8. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Providers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
Frag-
mentedInsecureDirty

9. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Providers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
ConnectedSafeClean

10. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Providers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
Data Infrastructure

11. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Consumers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
Data Infrastructure
Hard to
Utilize
Hard to
Identify

12. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Consumers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
Data Infrastructure
Guidance &
Recommen-
dations
Amazon for
Data

13. More
Data
Consumers
Applications
Suites
Cloud
Services
Social
Sites
Mobile
Apps
Machine
Control Systems
The World of Data – Data Consumers
TRANSACTIONS INTERACTIONS MOBILE DEVICES
More
Data
Data Infrastructure
Data Intelligence
Intelligent Data Platform

14. The Intelligent Data Platform – Cloud First
Intelligent Data Platform
Data Infrastructure
Data Intelligence
Metadata meets Machine Learning
Data Persistence
Data-Fueled Applications
New
Industry-
Leading

15. The Intelligent Data Platform
The right data in the right way – right away!
Vibe™ Virtual Data Machine
Data Intelligence
Live Data Map
Role-BasedData
ManagementTools
InfrastructureServices
Inference Engine
Data Infrastructure
Feed Integration Quality and
Mastering
Privacy
People Machines Applications Processes
Data Persistence
Vibe: Engine,
component of
platform
Informatica
Platform V9.6

16. • Project Atlantic – for IOT, cloud and Mobile integration
• Project Sonoma – for managing big data
• Informatica Rev – for enabling the self service of data
• Social 360 – for truly understanding your customers
• Secure @ Source – to keep your critical data safe
Five innovative use cases and technologies
An Intelligent Data Platform In Action
1

17. Project Atlantic
getting data from anywhere, making sense of dark data

18. Introducing Project Sonoma – the Amazon for data
Recommended Data sets
List for Electronics and TelCo Companies
Sales Forecast 2013
Customer Satisfaction Results Q4
Source: Dun and Bradstreet
Source: SFDC
Source: GCS
Recommendations
based on past data
usage
Status of data
acquisition
requests
Quality Trends for
data sets I am
using
Social Interactions
with other analysts
Searches for
“Inactive
Customers”

19. Search result tab displays
Search results with syntactic and semantic
matches.
Ranked based on freshness, quality,
ratings, source systems etc.
Different types of assets
including
tables/files/views, BG
terms, BI reports etc.
Average User Ratings
Search scope covers
all enterprise systems
(not just lake)
Dynamic facets for quick
filtering
Click on the data
set “Inactive
Customers”

20. Data set opens | 360 view displays
Basic Attributes , Source
system, Owner, masking
classification
Data Quality
Trend over a
period of time
Basic profiling
information, Data
Domains and BG
terms associated
User Ratings and actual
users of the data set
Projects this data set is
used in
Clicks on data
preview

21. Informatica Rev – Refine your data for use

22. Social 360 – The internet of master data

23. Secure@Source – Keep your data safe

24. Thank You
@Hansongj