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2. Lecture
1. High-‐Tech
Business
Venturing
(HTBV)
Class
#02:
Introduc2on
to
the
PolyPower
technology:
from
technology
to
business
opportunity
February
14,
2014
In
collabora*on
with:
2. Today’s
topics
• Recap
of
previous
class
– Objec2ve
– Approach
– Entrepreneurial
thinking
– Course
structure
– Role
of
business
plan/planning
• Introduc2on
to
Danfoss
PolyPower
technology
• Modeling
an
idea
&
prototyping
an
opportunity
3. Recap
• Objec2ves
– From
technology
to
business
opportunity
– Prac2cing
entrepreneurship
• Approach
– Applied
business
venturing
– Focus
on
business
opportunity
and
venture
design
– Itera2ve,
experien2al,
&
experimental
5. Course
structure
(1) (2) (3) (4)
(a)
Introduction
to course
Feasibility
analysis
Venture
design
Mobilizing
resources
and funding
(b)
Introduction
to
technology
Coaching
session
Coaching
session
Coaching
session
(c)
Coaching
session
Presentation
of business
opportunity
Presentation
of business
model
Presentation
of business
plan
6. Role
of
business
plan/planning
• “While
the
most
visible
output
of
the
text
will
be
a
business
plan,
the
most
valuable
output
will
be
the
venture
simula2on
you
will
have
created
to
support
your
decision
making.”
(KnoV,
2012)
• What
needs
to
be
learned
– Risk
– Return
– Feasibility
• Technical,
compe22ve,
opera2onal,
financial
• What
needs
to
be
communicated
– Legi2macy
– Understanding
– Professionalism
– Ability
8. Modeling
an
idea
&
prototyping
an
opportunity
• hVp://theinnographer.com/toolkit/super-‐
hunch/
– Fundamentals
of
opportunity
modeling
– Opportunity
and
idea
modeling
-‐
What's
the
deal?
• hVp://youtu.be/7UDmLXjAAxY
– (Up
to
5:37)
11. Applying
the
super
hunch
sketch
pad
• Use
the
super
hunch
sketch
pad
to
specify
and
prototype
your
idea
by
considering:
– The
technology
you
have
– Who
you
are
– The
need
you
address
– The
value
you
create
– The
targeted
customers
12. Presen2ng
the
super
hunch
sketch
pad
• Present
your
idea
to
another
group
• Evaluate
each
other’s
idea
based
on:
– How
well
the
problem
is
specified
and
addressed
– The
impact
and
value
of
the
solu2on
– The
iden2fica2on
of
the
right
customer
– Feasibility
of
the
idea
13. 13
General
Process
of
Idea2on
/
Design
e.g.
RiVel,
H.
1992;
Jonas,
W.
2008;
Brown,
T.
2009;
Osterwalder,
A.
2010
-‐>
Create
choices
-‐>
Generate
variety
-‐>
Divergent
thinking
-‐>
Make
choices
-‐>
Reduce
variety
-‐>
Convergent
thinking
Abduc2on
PROJECTION
Deduc2on
SYNTHESIS
Induc2on
ANALYSIS
16. 16
Itera2on
is
core
Source:
www.theinnographer.com
Prevent
to
freeze
an
idea
too
early!
Early
Open
17. Next
week:
Class
#03
• Date:
Friday,
February
21
• Time:
09:15-‐12:00
• Loca2on:
U303
• Topics:
– Coaching
session
with
Ken
Holm
Thomsen
– Submit
progress
report
• Recent
progress;
current
plan
and
next
steps;
open
ques2ons
and
issues
(agenda)
• Wednesday,
February
19;
09:00
(Blackboard)
