Thinking Outside of the Blog
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How to expand inbound marketing beyond business blogging. Improving sales processes with customer-centric strategies.
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Thinking Outside of the Blog
- 1. Thinking Outside of the Blog Stephen Bush
- 2. Think Outside of the Blog “In order to be irreplaceable, one must always be different.” (Coco Chanel)
- 3. Think Outside of the Blog “Successful inbound marketing requires more than a blog — Think Outside of the Blog.” (Stephen Bush)
- 4. Think Outside of the Blog “The role currently played by blogs appears to be lagging behind what customers are expecting when they search for educational information.” (Stephen Bush)
- 5. Suggested Strategy — Use white papers with a specialized niche audience. Think Outside of the Blog — White Papers Customized treatment of a topic Enables advanced level of discussion
- 6. Suggested Strategy — A case study can be a practical and cost-effective method for differentiating a product or service from the competition. Think Outside of the Blog — Case Studies Condensed version: 500 to 1000 words Long version: 1000 to 3000 words
- 7. Avoid short article SEO penalties 750 words to 1500 words or more Suggested Strategy — Use a series of extended articles when one article exceeds 2000 words. Think Outside of the Blog — Extended Articles
- 8. Suggested Strategy — Include most key points in a textual image and short video. Think Outside of the Blog — Press Releases 500 words or less Observe 9 suggested guidelines
- 9. Think Outside of the Blog — SlideShare Presentations Ideal length = 10 to 20 slides Can embed on WordPress and more Suggested Strategy — Include YouTube videos in presentations with SlideShare editing feature.
- 10. Think Outside of the Blog — YouTube Videos Ideal length = under 3 minutes Can be embedded on many websites Suggested Strategy — With press releases and more, include a video that covers key points.
- 11. Think Outside of the Blog — Content Research Avoid careless content Include more detailed information Suggested Strategy — High-quality content research is a key component for inbound marketing success.
- 12. Think Outside of the Blog — Getting Ideas Across to Customers “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” (Lee Iacocca)
- 13. Think Outside of the Blog — More Success Tips Include unique textual images Don’t settle for low-quality content Rethink using “low bidder” help Reduce marketer-centric sales processes Use multiple types of inbound content Avoid common and recurring mistakes Suggested Strategy — Always be customer-centric. Most customers want more than a blog.
- 14. Stephen Bush