The document discusses 5 common mistakes in business writing and strategies to avoid them. The mistakes are: 1) Overlooking niche audience potential, 2) Spinning of content, 3) Writing content for search engines instead of customers, 4) Overpromotion and excessive links, 5) Settling for low-quality content. The document provides strategies for each mistake such as targeting niche audiences, emphasizing unique content, prioritizing customers, limiting links, and investing in high-quality content.

1. How to Avoid Recurring Business Writing Mistakes
Stephen Bush

2. “A smart man makes a mistake, learns
from it and never makes that mistake
again. But a wise man finds a smart man
and learns from him how to avoid the
mistake altogether.” (Roy H. Williams)
How to Avoid Recurring Business Writing Mistakes

3. Mistake — Overlooking niche audience potential.
Suggested Strategy —
Advanced treatment of specialized topics.
Niche-oriented content includes white papers.
Two versions of case studies: short and long.
How to Avoid Recurring Business Writing Mistakes

4. Mistake — Spinning of content.
Avoid creating multiple versions of the same content.
Always emphasize unique content.
Search engines may also penalize original version.
Suggested Strategy —
How to Avoid Recurring Business Writing Mistakes

5. Mistake — Writing content for search engines
instead of customers.
Prioritize customer-centric style and content.
Spend more time on content marketing than SEO.
Remember content research and analysis.
Suggested Strategy —
How to Avoid Recurring Business Writing Mistakes

6. Mistake — Overpromotion and excessive links.
Emphasize educational content.
Limit links to absolute minimum.
Omit sales cliches like “limited time offer.”
Suggested Strategy —
How to Avoid Recurring Business Writing Mistakes

7. Mistake — Settling for low-quality content.
Avoid low-bidder mentality.
Improve content research.
Spend more — not less — for high-quality content.
Suggested Strategy —
How to Avoid Recurring Business Writing Mistakes

8. “Intellectuals solve problems, geniuses prevent
them.” (Albert Einstein)
How to Avoid Recurring Business Writing Mistakes

9. Obsolete business writing strategies.
Repeating the same mistake.
Anonymous case studies.
Duplicate image content: stock photos.
Ongoing use of ineffective press releases.
FIVE ADDITIONAL MISTAKES TO AVOID
How to Avoid Recurring Business Writing Mistakes

10. Overlooking specialized niche audiences.
Article and content spinning.
Writing content for search engines — not customers.
Overpromotion and excessive links.
Settling for low-quality content.
A REVIEW OF 5 BUSINESS WRITING MISTAKES TO AVOID
How to Avoid Recurring Business Writing Mistakes

11. Stephen Bush
How to Avoid Recurring Business Writing Mistakes