In cultural diversity and cross cultural work flow, you have to visualize your ideation process, if you want to create empathy and a creative knowledge transfer.It's another challenge for global workers, if they want also take advantage of the the global connectivity. Instant communication, decentralized hubs, but how to proceed efficiently when you want to aggregate knowledge? How to get access to informal knowledge, skills and know-how in cross-cultural diversity? How to set up design thinking processes in real life, visual, intelligible beyond the languages?
Visualized Thinking is creating a meta-language.
By breaking your ideation process down into a sketch note or an image, you are synthesizing your idea. You step out of your own mind set.
Design Thinking and Visualization in Cross-Cultural Communication
1. Design Thinking for multicultural decentralized
workforce
A creative process which fosters innovation and
helps connecting ideas.
2. 1.Design thinking
converts need into
demand.
It’s a human-centered
approach to problem
solving that helps
people to become more
innovative and creative.
4. Design Thinking & Visual Communication
provide a powerful competence cluster
crossing the boundaries
5. When do you need this Design Thinking?
Cross Cultural Knowledge Management
Open Innovation
Creative Marketing
Content Marketing
Guerilla Marketing
e-Marketing
Niche-Marketing
Project Management
11. The Look outside the box:
Design Thinking as tool & method:
Why & For Whom? Let’s connect the dots.
Visualization as fine-tuning
of ideas and ideation processs
How & With Whom? Make it intellisible.
13. The added value for Design Thinking and
Visualization in Cross-Cultural Communication?
① Idea & information aggregation, instantly.
② Instant connectivity & interaction, glocally.
③ Interactivity inside a communication hub,
decentralized.
20. Design Thinking Process for
Creative Cross Cultural Business Strategies
is creating interaction …visible interaction.
• Create empathy
• Mental Layer
Design as
expression
Design as
Interaction
• Connectivity
• How ideation brings
ideas to life
• communication loop
• Call To Action
This interaction requires a follow-up:
Storytelling for creative empathy.
Cross-Cultural, if possible, for viral efficiency.
Design as
Process
21. "And you who wish to represent by words the form
of man and all the aspects of his membrification,
relinquish that idea.
For the more minutely you describe the more
you will confine the mind of the reader,
and the more you will keep him from the knowledge
of the thing described.
And so it is necessary to draw and to describe."
Leonado da Vinci.1506
22.
23. ① Synthezing Process
② Sketch Notes
③ Infograph software
④ Html Graph
⑤ Tweet Spectrum
⑥ Wordle/Tagxedo
⑦ Google Public Data
Explorer
24. Design Thinking
Visual Communication
3. Storytelling
Digital Storytelling
Transmedia Storytelling
Dr.Angelica Laurençon
Cross-Cultural Diversity Management.2013. FBS.
25. We’ll keep all this rich
content for you… and
for the next session.
Angelica Laurençon
Cross-Cultural Diversity
Management.2013. FBS.
And how to create a compelling
dynamic story with these tools…
For all thesetopicsyouneedpermanently new ideas for problemsolving, ideas to generate new business and new opportunities.
What’s the use for design thinking & thinking visually in today’s global business? Design Thinking is an process where from the beginning to the end you have to look outside the box, i.e. with the eyes of somebody else: Your target public, your partners, your co-workers, your competitors. Normally design thinking is made for corporations, small businesses, startuppers, entrepreneurs, and is a perfect tool for cross-cultural communication, business relationship, joint ventures. It’s also the right tool for knowledge transfer, particularly in cross-cultural collaboration, if this design thinking gets support from visualization. Visual thinking continues the design thinking process, but encouraging to pitch the ideation, to put all the words behind the ideation into an image , a picture or a drawing. This define, design and visualization process is a challenge for our brain. For many reasons: The permanent communication gateway in our brain, between the right and left side, The empathzing with othersThe ability to design actually by hand with a pen - and not a pencil what you want to bring to the point. In one sketch. This is for many thinkers a real effort. We are used to talk about our ideas and projects, we have learnt to describe them, but we are no longer used to catalyze these 2 steps into a drawing.