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Waste not wood Social Venture Creation15th April, 2011 Aditya Bhandari, NasrinKaniz, Catherine Sung, Kevin Twill
Who are we?
1 Rosa, 34 year-old, lives in Bramadero, Nicaragua Source: flickr.com
2 She cooks food everyday using this primitive wood burning stove
Our offering A half-bag biogas digester that uses little to no water and provides an alternative fuel source
Social Impact
Environment Health Economic Using organic waste for fuel reduces deforestation. Women and children will breathe in cleaner air while cooking. Fertilizer or abundant crop yield can be sold for economic gain. Organic fertilizer replaces commercial fertilizers. Improved digester will function consistently without the addition of water. Impact goals
Market analysis $900 million $15.1 billion Alternative Fuel Market +1 billion Unreliable Electricity 2010 2015 1.3 billion 6.7 billion 1.5 billion
Nicaragua Small Market of 2.5 million rural people Scarcity of water Cattle Arable land 16.3% Total Land Agricultural land 43.3% Just 5.2 mm rain in the driest months  Fertilizer Needs  29.4 kg/ha of arable land US Nicaragua 29.4 171.2 Rural families with cattle in Nicaragua
Competitive analysis Other Student Groups NGOs Private Companies
Customer Discovery Hypotheses Use Nicaragua as initial entry point  Partner with NGOs Focus on health and environmental concerns
Business SOCIAL Decision Maker Strong community ties Basic Needs Positive economic impact
Insights Change targets Head of family and government for subsidies “Money Saving” and “More Food” rather than “Healthy” and “Environment Friendly” 1 / 2 Product remains unchanged Half-Bag Biogas Digester
Business Model
Revenues
Distribution and Customer Relationship
Operations
Key Partners
Critical Success Factors
RISKs
Milestones and next Steps ACCOMPLISHMENTS Customer Discovery A clear business plan in place Semi Finalists in Dell Social Innovation Competition worth $50,000 Applied for the EPA P3 grant worth $75,000 NEXT STEPS A system to distribute the fertilizer to support our customers Grow partners
Lessons Learnt Ambiguity becomes a way of life Full Control = Full Responsibilities  Selling the IdeaPresentation is key along with the need to know your audience Stories work better at engaging a broad audience Reaping the rewards Social Impact & Monetary
Questions
Sales
Profits
Cash Flow

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Waste Not Wood

  • 1. Waste not wood Social Venture Creation15th April, 2011 Aditya Bhandari, NasrinKaniz, Catherine Sung, Kevin Twill
  • 3. 1 Rosa, 34 year-old, lives in Bramadero, Nicaragua Source: flickr.com
  • 4. 2 She cooks food everyday using this primitive wood burning stove
  • 5. Our offering A half-bag biogas digester that uses little to no water and provides an alternative fuel source
  • 7. Environment Health Economic Using organic waste for fuel reduces deforestation. Women and children will breathe in cleaner air while cooking. Fertilizer or abundant crop yield can be sold for economic gain. Organic fertilizer replaces commercial fertilizers. Improved digester will function consistently without the addition of water. Impact goals
  • 8. Market analysis $900 million $15.1 billion Alternative Fuel Market +1 billion Unreliable Electricity 2010 2015 1.3 billion 6.7 billion 1.5 billion
  • 9. Nicaragua Small Market of 2.5 million rural people Scarcity of water Cattle Arable land 16.3% Total Land Agricultural land 43.3% Just 5.2 mm rain in the driest months Fertilizer Needs 29.4 kg/ha of arable land US Nicaragua 29.4 171.2 Rural families with cattle in Nicaragua
  • 10. Competitive analysis Other Student Groups NGOs Private Companies
  • 11. Customer Discovery Hypotheses Use Nicaragua as initial entry point Partner with NGOs Focus on health and environmental concerns
  • 12. Business SOCIAL Decision Maker Strong community ties Basic Needs Positive economic impact
  • 13. Insights Change targets Head of family and government for subsidies “Money Saving” and “More Food” rather than “Healthy” and “Environment Friendly” 1 / 2 Product remains unchanged Half-Bag Biogas Digester
  • 20. RISKs
  • 21. Milestones and next Steps ACCOMPLISHMENTS Customer Discovery A clear business plan in place Semi Finalists in Dell Social Innovation Competition worth $50,000 Applied for the EPA P3 grant worth $75,000 NEXT STEPS A system to distribute the fertilizer to support our customers Grow partners
  • 22. Lessons Learnt Ambiguity becomes a way of life Full Control = Full Responsibilities Selling the IdeaPresentation is key along with the need to know your audience Stories work better at engaging a broad audience Reaping the rewards Social Impact & Monetary
  • 24. Sales

Hinweis der Redaktion

  1. x-Who are you? Describe your venture briefly and concisely as it exists today.  Introduce the team and its background.  x-Your Problem/Solution: What problem(s) are you trying to solve? What is your solution/value proposition?X-Impact Goals: What do you hope to achieve socially, economically, or environmentally?
  2. Exposure to indoor air pollution is responsible for 2 million deaths in developing nations and 4% of the global burden of disease.
  3. Improve design and implementationPartner with NGOs in Nicaragua in order to sell BGDs
  4. 4% of global health burden
  5. Market AnalysisTarget Customers & Market Size: The different groups of people or organizations an enterprise aims to reach and serve;which customer segment to enter first and in which geography? How big is your customer base, if known?Competitive Landscape: Who are your primarily competitors and what are their value propositions? How will yourorganization be different and achieve greater results?Customer Discovery:   Has the team shown the interest and ability to engage customers to gather feedback on theirbusiness concept?
  6. Competitive Landscape: Who are your primarily competitors and what are their value propositions? How will yourorganization be different and achieve greater results?Global health and environment organizations have focused on this health and environmental issues; the result has been the implementation of clean cook stoves and anaerobic digesters. The Global Alliance for Clean Cookstoves and U.S. Secretary of State are examples of just two parties who have supported cookstove initiatives with the goal of raising $250 million over the next ten years. While clean cookstoves are the current solution to solving indoor air pollution problems, the initial problem of using nonrenewable fuel sources with high environmental costs remains. Biogas digesters solve all these issues in one product: using an underused renewable resource, animal waste, to have an enormous impact on the quality of life of people in the developing world.
  7. BusinessStrong community ties through NGOs and Local vendors, Perception by the locals plays a huge roleThe product should have a positive economic impact – by creating jobs as well as by allowing them to sell the fertilizerSocialTarget or incentivize the decision makerAddress the basicNeeds-food and water is scarce
  8. 1/2The half bag design is a digester design with a concrete base in the ground and a durable plastic cover on top where the biogas gathers. This design is seen in the figure below. The advantage of the design is its low price compared to the alternative a full bag design. However, a full bag design takes 2 hours of installation versus 2 days for the half bag. Labor costs required to construct a half bag are low in developing nations and this counteracts the extra associated installation time
  9. Business ModelRevenue Streams: How the venture generate cash flows. Who will pay and at what price?Distribution & Customer Relationships: How a company communicates with and reaches its customer segments todeliver value; the type of relationships a company establishes with customersOperations: How will your venture operate? Where will it operate?  Does it have manufacturing needs? If so, where willthis take place?Key Partners: The network of suppliers and partners that make the business model work.Critical Success Factors: The most important actions a company must take to operate successfullyRisks: What will prevent your venture from achieving objectives?  Business Model Discovery:   Has the team shown the interest and ability to engage stakeholders to gather feedback ontheir business model?
  10. Milestones& NextSteps  Accomplishment: What were the key milestones accomplished this past semester?Drive: Has the team showed the ability to anticipate and/or embrace change in a competitive environmentNext Steps: How well did the student(s) identify and defend the next steps for the venture? If applicable, how muchfunding do they need to raise to keep moving forward?
  11. Lessons  Learned (10 points): What did you learn about entrepreneurship this past semester?There’s a lot of ambiguity in this way of life. Need to deal with uncertainties----- Meeting Notes (04/15/11 10:06) -----