The document discusses Google+ and its features. It provides background information on Google+ such as its launch in 2011 as a social networking service integrated with other Google services. It describes new features added in 2011 like Circles, Hangouts, and Sparks. It also discusses Google+ brand pages for businesses and issues like discontinuing other Google social services and requiring real name use. Statistics provided include its user base of 26-40 million users, a majority being male, and its costs and top countries and occupations represented on the platform.
3. BACKGROUND
Social Networking &
Identity Service
Launched on June 28,
2011
Similar to Gmail,
initiated as an invite-only
platform
Registration is available
to users 18 years and
older w/a Google
account
4. NEW IN 2011
Integrates social
services such as Google
Profiles & Google Buzz
Includes Circles,
Hangouts, and Sparks
Available only on
Android and iOS
operating systems as
desktop & mobile
applications
5. BRAND PAGES
Launched November 7,
2011- businesses receive
corporate accounts
Smaller User Base- driven
more by content of a
professional,
informational, & industry-
specific manner
Unique Functionality – i.e.
Hangouts allow direct
customer interaction w/the
brand
Future Integration with
other Google Offerings
6. PROBLEMS
Discontinuing Google
Buzz & Google Friend
Connect
Remains unavailable in
mainland China & Iran
Requires mandatory
real-name & gender
disclosure
Offers no control on
who sees people’s +1s
7. FACTS &STATS
Currently ranges 26 – 40
million users and counting
72% Men, 28% Women
$585 Million Cost- 500
employees working to build
Top 5 Countries Represented:
USA, India, Brazil, UK,
Canada
Top 5 Occupations: Engineer,
Developer, Software
Engineer, Designer, Teacher
Top 5 Companies: Google,
Self-Employed, IBM, Infosys,
Accenture
8. Don Valdez | Digital Ad Analyst
John Wiley & Sons, Inc.
(201) 748-6794 | dvaldez@wiley.com
Hinweis der Redaktion
According to a New York Times article on the day of its launch, Google+ was the company’s largest effort to compete with Facebook (800 million users registered in 2011)http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1
Google Profile-may be used to control how an individual is represented on Google products to other Google users. Can also be linked to a user’s profile on various social networking and image hosting sites, including blogs. Google Buzz- microblogging and messaging tool; users can share links, photos, videos, status messages and comments organized in conversations & visible in the users inbox. In mid-October, Google announced that this service would discontinue in 2012. Circles- enables users to organize everyone according to real-life social connections; ensuring that relevant content is shared with the right people Sparks- sorts stories and articles by topic together in one area for users to talk about with their Google+ circles that are interested in those topics
Less clutter than Facebook Fan Pages Offers a much more direct and personal relationship with their audiences Deeper integration w/Google Places & Maps, Web and Image Search, and YouTube increase brand visibility, socially & via organic/image search, where the brand frequently post images http://12most.com/2011/11/17/early-google-plus-brand-pages/http://mashable.com/2011/11/16/google-brand-pages-invest/