adtech SF 2012: Measuring Digital ROI by Rachelle Considine

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ad:tech

Business Technologie

Measuring Digital
ROI

Rachelle Considine
Chief Operating Officer
Future US

Future’s Solution

ü  Always answer the ‘SO WHAT’

ü  PROVE THE POWER of the media
campaign

Case Study: Skyrim Food Truck

92%
favorable
mentions

Case Study: Skyrim Food Truck

20.8total impressions
million
6.4 impressions
social media
million

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