SlideShare ist ein Scribd-Unternehmen logo

Module 4 identifying market segments and selecting targeting markets

•Als PPT, PDF herunterladen•
•
JeVaughn Ferguson
JeVaughn Ferguson
Business
1 von 34
Chapter Seven Customer-Driven Marketing Strategy Creating Value for Target Customers
Customer-Driven Marketing Strategy: Creating Value for Target Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Market Segmentation
[object Object],[object Object],[object Object],[object Object],Market Segmentation
Market Segmentation ,[object Object]
Market Segmentation ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object]
Market Segmentation ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object]
Market Targeting ,[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Targeting ,[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Differentiation and Positioning
[object Object],Differentiation and Positioning
Differentiation and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object]
[object Object],Communication and Delivering the Chosen Position

Empfohlen

Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2
ahmed waly
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
Kevo041962
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
NCVPS
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
Abhijith R
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targets
KiritKene
 

Empfohlen

Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2
ahmed waly
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
Kevo041962
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
NCVPS
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
Abhijith R
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targets
KiritKene
 
Segmentation targetting and positioning
Segmentation targetting and positioningSegmentation targetting and positioning
Segmentation targetting and positioning
Narendra Kumar Jangid
 
Segmentation presentation
Segmentation presentationSegmentation presentation
Segmentation presentation
deepu2000
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
sd college
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
deepu2000
 
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketingMarketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
Eli Santos
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
Nishant Agrawal
 
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioningChapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioning
Kritika Nagdev
 
Target marketing
Target marketingTarget marketing
Target marketing
Saxbee Consultants
 
Requirements for effective segmentation
Requirements for effective segmentationRequirements for effective segmentation
Requirements for effective segmentation
Sameer Mathur
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
sujeet kumar singh
 
marketing plan
marketing plan marketing plan
marketing plan
Pooja Rani
 
Target market
Target marketTarget market
Target market
Kaoutar Ihssane
 
7ps of marketing ppt
7ps of marketing ppt7ps of marketing ppt
7ps of marketing ppt
Kishan Panchal
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
ugik sugiharto
 
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTSSEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
Faiza Mohsin
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
NigelSJones
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
Mahmudul Hasan
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
NANDA KISHORE SETHURAMAN
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 
Kotler pom13e instructor_07
Kotler pom13e instructor_07Kotler pom13e instructor_07
Kotler pom13e instructor_07
Universidad de Monterrey
 
2011.07 marketing
2011.07 marketing2011.07 marketing
2011.07 marketing
Stephan Langdon
 

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioningChapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioning
Kritika Nagdev
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
ugik sugiharto
 
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTSSEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
Faiza Mohsin
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 

Was ist angesagt? (20)

Segmentation targetting and positioning
Segmentation targetting and positioningSegmentation targetting and positioning
Segmentation targetting and positioning
 
Segmentation presentation
Segmentation presentationSegmentation presentation
Segmentation presentation
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketingMarketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
 
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioningChapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioning
 
Target marketing
Target marketingTarget marketing
Target marketing
 
Requirements for effective segmentation
Requirements for effective segmentationRequirements for effective segmentation
Requirements for effective segmentation
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
marketing plan
marketing plan marketing plan
marketing plan
 
Target market
Target marketTarget market
Target market
 
7ps of marketing ppt
7ps of marketing ppt7ps of marketing ppt
7ps of marketing ppt
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
 
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTSSEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
SEGMENTATION, TARGETING & POSITIONING OF MARKET PRODUCTS
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 

Ähnlich wie Module 4 identifying market segments and selecting targeting markets

q6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdfq6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdf
جامعة العلوم والتكنولوجيا - فرع إب
 
Targetting and positioning 2
Targetting and positioning 2Targetting and positioning 2
Targetting and positioning 2
StudsPlanet.com
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
Alwyn Lau
 
Marketing Lecture 5.pptx
Marketing Lecture 5.pptxMarketing Lecture 5.pptx
Marketing Lecture 5.pptx
MuhammadJoy
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)
Ravi Anand
 

Ähnlich wie Module 4 identifying market segments and selecting targeting markets (20)

Kotler pom13e instructor_07
Kotler pom13e instructor_07Kotler pom13e instructor_07
Kotler pom13e instructor_07
 
2011.07 marketing
2011.07 marketing2011.07 marketing
2011.07 marketing
 
2011.07 Marketing
2011.07 Marketing2011.07 Marketing
2011.07 Marketing
 
q6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdfq6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdf
 
10. market and market segmentation,Part-3
10. market and market segmentation,Part-310. market and market segmentation,Part-3
10. market and market segmentation,Part-3
 
Customer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptxCustomer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptx
 
Rural segmentation
Rural segmentationRural segmentation
Rural segmentation
 
Targetting and positioning 2
Targetting and positioning 2Targetting and positioning 2
Targetting and positioning 2
 
Advance Marketing
Advance MarketingAdvance Marketing
Advance Marketing
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
 
Segmentation targeting and positioning
Segmentation targeting and positioningSegmentation targeting and positioning
Segmentation targeting and positioning
 
Marketing Lecture 5.pptx
Marketing Lecture 5.pptxMarketing Lecture 5.pptx
Marketing Lecture 5.pptx
 
Segmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptxSegmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptx
 
MM(UBBA)- C 8.ppt
MM(UBBA)- C 8.pptMM(UBBA)- C 8.ppt
MM(UBBA)- C 8.ppt
 
STP.pptx
STP.pptxSTP.pptx
STP.pptx
 
3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf
 
3. STPD
3. STPD3. STPD
3. STPD
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)
 
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
 
segmentation.pdf
segmentation.pdfsegmentation.pdf
segmentation.pdf
 

Mehr von JeVaughn Ferguson

Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
JeVaughn Ferguson
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
JeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
JeVaughn Ferguson
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
JeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
JeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
JeVaughn Ferguson
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
JeVaughn Ferguson
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
JeVaughn Ferguson
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
JeVaughn Ferguson
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
JeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
JeVaughn Ferguson
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
JeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
JeVaughn Ferguson
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
JeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
JeVaughn Ferguson
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
JeVaughn Ferguson
 

Mehr von JeVaughn Ferguson (20)

Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing products
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing products
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
 

Kürzlich hochgeladen

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
 

Kürzlich hochgeladen (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 

Module 4 identifying market segments and selecting targeting markets

  • 1. Chapter Seven Customer-Driven Marketing Strategy Creating Value for Target Customers
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.