Admonsters Connect - Custom Content to Accelerate Your Business

Introducing AdMonsters Connect:
Custom Content to Accelerate Your Business

FOCUS QUALITY COMMUNITY

Bowen Dwelle, CEO
bdwelle@admonsters.com
Mark Friedler, Chief Strategy Officer
mfriedler@admonsters.com

AdMonsters CONFIDENTIAL – DO NOT DISTRIBUTE

We Believe
• Content Inspires People
• Trust Builds Professional Community
• Community Drives Learning
• Learning Builds Value for Community
• Commerce Flows From Trust and Community


The Content Value Model

High
Content Originality

Transformational

Inspirational

Informative

Transactional

Low High
Client Engagement

Content Value Creation Engine

User
Engagement Organizational
Deepens Mission Drives
Activity and Content
Participation

Original Vision
Engages User
Actions


The complex market
Chaos!

5

We Can Help You Be More
Successful
• Engage with the audience that matters
• Share with the top executives in the industry
• Build a world class content plan and execute
with the AdMonsters team
• Help you create more value for the company


Understanding Your GOALS
Cut through the clutter – Become a focal point in the industry
Build brand perception
Demonstrate thought leadership – Evolve the conversation
Build trust relationships with customer community
Create a place for the monetization community and publishers to go to learn
Generate qualified leads
Grow the business, revenue and key metrics


CHALLENGES

Lots of clutter, chaos – and competition
Conversation evolving quickly keep clients focused
Long sales cycle
Targeting marketing spend to influence core target clients
Lack of compelling content plan


What’s your plan?

You have a:
• Product Plan
• Sales Plan
• Financial Plan
• Marketing Plan
• What’s Your Content Plan?

FOCUS

Focus on Monetization, Ad Ops & Tech
Experience in the field – We’re not just reporters
Deep understanding of the tech infrastructure


QUALITY

Unparalleled quality of content
Quality over quantity
Unique conference content & interaction models


COMMUNITY

Global community of ad ops and tech leaders
Deeply engaged participants
Unparalleled trust


Success and ROI

• Our goal is to help you build a focused dialogue with
the world’s leading publishers and ad ecosystem
resulting in building your business.
• We will work with you to create and promote core
content that will bring value to prospective and
existing clients.
• Driving at least a 200% ROI on your investment.


ADMONSTERS TEAM

Our team has the deepest
Ad Operations & Technology
experience in the Industry


Our community includes all of
your potential customers


WHY IS CONTENT
SO IMPORTANT?
Cut through the clutter – Become a focal point in the industry

Demonstrate “thought leadership”, i.e. expertise

Build credibility and trust relationships with customer community

Move from selling software to offering solutions

Content that supports your customers, community & business is
transformational


STRATEGY
 Goal-setting - revenue, product, and marketing goals
 Map goals to Content Marketing Strategy
 Build out Key Content Pillars
 Build out phased Content Marketing Plan for Q4
 Implement, review, measure, evaluate.


THOUGHT LEADERSHIP ARTICLES
Increase our
Bi-weekly article covering key ad ops & tech topics
independent editorial
coverage of key
industry themes.

Sponsorship provides
Sponsored by
brand visibility and
evidence of your
contribution to thought
leadership and a
discussion in the
professional community
Sponsored by


KEY PLAYER INTERVIEWS
Increase our
Sponsored by
coverage of key players
in the industry.

Exclusive sponsorship
provides brand visibility
and evidence of your
leadership and a
discussion in the
professional community


TECH TOPICS
Increase our
coverage of key
technical terms

Sponsorship provides
brand visibility and
evidence of your
leadership


TECH SPOTLIGHT REPORTS
NEW PRODUCT

Monthly investigative
feature covering key
ad ops & tech topics

Examples:
In-depth Ad/Revenue
Serving solutions
How RTB really works
with ad serving and
SSP’s


OPS PLAYBOOKS
NEW PRODUCT

Independent
editorial coverage
of best practices
for industry
specific
processes and
procedures


DATA FEEDS
NEW PRODUCT

Independent editorial
coverage and exposure
of industry specific
meta-data and metrics

Sponsorship and
technology partnership


CREATING YOUR CONTENT CHANNEL
All of this is
aggregated in a
sponsored content
channel

Content from this
channel will be
published on
AdMonsters.com,
via email
newsletter, your
site, and
distributed to other
media outlets


SPONSORSHIP
Consistent presence at AdMonsters
conferences, tied to content marketing
program & calendar


DEDICATED CONFERENCES
Independently produced branded conference event led by
AdMonsters editorial and events team

Top-notch, objective editorial coverage of subject matter relevant to
the industry

Exclusive sponsorship provides brand visibility and evidence of
your contribution to thought leadership and a discussion in the
professional community.


CONTENT MARKETING – An Example
July Aug Sept Oct Nov Dec

paid
advertising
(display,
search,
retargeting)
paid social
media
event
sponsorships
content
distribution
partnerships
email
marketing
social media
support


TIMELINE - An Example
July Aug Sept Oct Nov Dec
articles articles
articles articles
interviews articles interviews
STRATEGY interviews interviews
tech topics interviews tech topics
articles tech topics tech topics
tech spotlight tech topics tech spotlight
interviews tech spotlight finalize
design field playbook release
write playbook playbook
playbook playbook
programming marketing OpenX
programming marketing
STRATEGY Publisher Publisher Revenue
marketing OPS NY
Forum Forum Forum

content content content content content
STRATEGY
marketing marketing marketing marketing marketing

design study field study analyze study write report finalize report release report


MARKET RESEARCH
Independent, expert fielding of market research surveys
to the expert-driven AdMonsters community

Results of survey used to produce private research
and/or public content/whitepaper


TRANSFORMATIONAL CONTENT

Content that supports your
customers, community &
business is transformational


NEXT STEPS

We have the experience to craft your powerful plan.

Let’s discuss opportunities how we can collaborate


FOCUS QUALITY COMMUNITY

Contact us for a conversation
Mark Friedler Chief Strategy Officer
mfriedler@admonsters.com
415.683.6601

Admonsters Connect - Custom Content to Accelerate Your Business

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Admonsters Connect - Custom Content to Accelerate Your Business