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Top 10 global brands by value

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Richard Huntington
Richard Huntington

Results of WPP's latest brand value study

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1. Google 66,434 77% 2. GE 61,880 11% 3. Microsoft 54,951 -11% 4. Coca Cola 44,134 7% 5. China Mobile 41, 214 5% 6. Marlboro 39,166 2% 7. Wal Mart 36,880 -2% 8. Citi 33,706 9% 9. IBM 33,572 -7% 10. Toyota 33,427 11% Brand value $m Change YoY Source: Millward Brown Optimor 2007

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Top 10 global brands by value

  • 1. 1. Google 66,434 77% 2. GE 61,880 11% 3. Microsoft 54,951 -11% 4. Coca Cola 44,134 7% 5. China Mobile 41, 214 5% 6. Marlboro 39,166 2% 7. Wal Mart 36,880 -2% 8. Citi 33,706 9% 9. IBM 33,572 -7% 10. Toyota 33,427 11% Brand value $m Change YoY Source: Millward Brown Optimor 2007