Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences

1. A modern approach
to audiences
Strategy Group: Modern Briefing

2. about
about
Strategy Group: Modern Briefing

3. “The
consumer
is not a moron
she is your
wife”
Strategy Group: Modern Briefing

4. Six notes to selves
Strategy Group: Modern Briefing

5. 1. Kill the caricatures
Strategy Group: Modern Briefing

6. 2. Behaviour has to change
Strategy Group: Modern Briefing

7. 3. Deliver revelations
Strategy Group: Modern Briefing

8. 4. Talk about
what they love
Strategy Group: Modern Briefing

9. 5. A question of influence
Strategy Group: Modern Briefing

10. 6. Love and respect
Strategy Group: Modern Briefing

11. “Empathy is an imaginative leap
in which you endeavour to
understand the world from the
perspective of another person”
Roman Krznaric, Empathy
Strategy Group: Modern Briefing

12. Strategy Group: Modern Briefing

13. Strategy Group: Modern Briefing

14. Strategy Group: Modern Briefing