New aphorisms about brands, advertising and social meida

1. Brand owners worry rather too much about consistency and rather too little about coherence. http://www.flickr.com/photos/chrisseserville/148872910/

2. Planners sell. Creatives multiply http://www.flickr.com/photos/28526678@N00/185387364/

3. The orthodox in one category is often revolutionary in another http://www.flickr.com/photos/justjo/37688225/

4. In the world of 2.0 brands should proceed…with caution http://www.flickr.com/photos/abhayah/230994526/

5. Creative businesses should define themselves by the medium they work in not the media in which their work appears. http://www.flickr.com/photos/dberryhill/245438085/

6. Social media is about conversation. Brands only have a role if they can make the conversation better http://www.flickr.com/photos/good_day/99153933/