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1. Presentation
on
Presented By-:
Gaurav Patel

2. Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities inIndia.

3. Visio
n
“To Deliver Everything,
Everywhere, Every time, to
Every Indian Customer in the
most profitable manner.”

4. Man Behind Big Bazar Success
 He Born August 9, 1961 in a middle classFamily.
 He started his career selling stonewash fabricto
small shops in Mumbai.
 Now He known as the Rajah of Retail in India.

5. Products of Big Bazar
CHILD
CARE
&
TOYS
APPARE
LS
CHILL
STATION
FARM
PRODUCT
FOODS
Produ
ct
HOME &
PERSON
AL
CARE
FASHION
&
JEWELL
ERY
ELECTRONI
CS
BAZAAR
FURNITU
RE
BAZAA
R

7. Strengths-:
 Big Bazaar is known as the "Indian Wal-Mart".
 Everyday low prices, which attract customers.
 Huge investment capacity.
 It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
 Benefit of Early Entry into Indian Retail.
 Online booking and delivery of goods.

8. Weakness-:
 General perception: “Low price = Low Quality”.
 Overcrowded during offers.
 Long lines at billing counters.
 Limited only to value offering low price products.
 Branded products are still missing from Big Bazaar.
 Very thin Margin.

9. Opportunities-:
 Huge Potential Rural Market or Town to be Tapped.
Threats-:
 Competition.
 Unorganized Retail.
 Most People still prefers to visit local convenient stores for dailypurchases.
 Changing Government policies.
 International players looking to for India.
 Margin of business reducing all the time.

10. Competitors of Big Bazar

11. Customer Segmentation-:
 It Targets Higher and Upper Middle Class Customers.
 The large & Growing Young Working Population is a Preferred
Customer Segment.
 Targets Working Women & Home makers who are the primary
decision makers.

12. Strategy-:
 They divided Indian customers into 3 categories……..
1) India One.
2) India Two.
3) India Three. The potential customers
of big bazaar are
India One & India
Two.

13. India One-:
 Consuming class which includes upper middle and lower
middle
Class (14% of India's Population).
India Two-:
 Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).
India Three-:
 Struggling class, (remaining 31% of India's population).

14. High
service
low
service
Low price
High
price
Positioning-:

15. Innovations of Big Bazar
Wednesday
Bazaar
Sabse Sasta
Din
(26/01/2006)
(26 Cr. in 1
day)
Maha
Bachat
The Great
Exchange
Offer
(12/02/09)

16. Supply Chain Management of Big Bazar
Supplier Manufacturer Distributor Retailer Customer

17. ! ! ! !!......Thanking You……! ! ! ! !