2. THIS PROJECT IS A RESULT OF COLLECTIVE
EFFORTS PUT IN BY GROUP

3. INTRODUCTION
• Google is a
widely search engine that uses text matching
techniques to find the web pages that are important and
relevant to user’s search
• The word Google comes from the misspelling of word googol
which refers to 1 followed by 100 zeros.
• The company is running millions of server worldwide.

4. Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder

5. HISTORY
• Google began in January 1996 as a research project by Larry Page and Sergey Brin
when they were both PhD students at Stanford University in California.
• The Initial public offering took place on August 19, 2004, raising $1.67 billion,
implying a value for the entire corporation of $23 billion.
• The company is listed on Nasdaq and London stock exchange

6. VISION AND MISSION
The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user
experience.

7. ORGANIZATIONAL
STRUCTURE
• Non-traditional cross-sectional structure.
• Employees are mostly accountable to themselves.
• Encourage employees and managers to work directly
with each other, instead of through more formal
channels.
• Instead of setting goals for them, Google’s
management helps their employees meet the
objectives that the employees set for themselves.
• The structure promotes corporate transparency
because employees are able to witness and contribute
to the leadership function.

8. PRODUCTS
Web
Search
Maps
Ride Finder
Analytics
Directory
Google Mini
SMS
Search Mash
Standalone Applications
AdWords Editor
Gmail Notifier
Hello Pack
Photo Screensaver
Picasa
Secure Access
GTalk
SketchUp
Advertising
AdSense
AdWords
Audio Ads
Click-to-Call
Grants
TV Ads
Desktop Extension
Blogger Web Comments
Browser Sync
Dashboard Widgets
Send to Phone
Toolbar
Communication &
publishing
3D Warehouse
Blogger
Calendar, Docs&
Spreadsheets
Gmail, Orkut
YouTube
Reader
Mobile Products
Blogger Mobile
Calendar
Gmail
News
iGoogle
Reader
Maps Mobile

9. COMPETITIVE ZONE

10. MOTIVATION
• Most famous work environments in the
world.
• Flexible work time and bonuses.
• Facilitate a work environment that caters
to innovation.
• Common café for all employees.

11. SWOT ANALYSIS
STRENGTHS
• Brand equity
• User friendly
• The most efficient
search engine
• Wide range offerings
• Different Languages
WEAKNESSES
• All the products not known to the
consumers
• Over dependence on contextual
advertising for revenue
• Differentiate between content

12. THREATS
OPPORTUNITIES
•Search continues…
•Today is the world of computer literacy
•
•Mobile technologies add another opportunity.
Legal issues about
information stores
•Cheaper global telecommunication costs open new markets
•
Threats from core
competitors (developing
search engine)
•
Changing user
preferences

13. PORTERS FIVE FORCE MODEL
SUPPLIER POWER: LOW
• Supplier concentration is low
BUYER POWER: STRONG
• Product differentiation is low
• Users of search tool are becoming more sophisticated &
demanding other services are also free
BARRIER TO ENTERY- MODERATE
• Entry barriers due to brand identity & scales is high

14. COMPETETIVE RIVARLY: MODERATE
• Product differentiation is low
• Few players relatively small size industry growing at
rapid pace
• No rules and regulation
• Switching cost is zero
• Brand identity
THREAT OF SUBSTITUTION- LOW
• Switching cost is low
• Technology require extremely skilled staffs
• Users are demanding more services & complexity

15. MILESTONES
• 1998 -- Google named Top Search Engine
And within no time, in December, Google.com topped PC
Magazine’s list of top search engines on the Internet.
• 2000 -- Google supports 10 languages
Apart from English, added 10 additional languages: French, German,
Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian &
Danish.
• 2004 -- Gmail, Orkut are born
This was an important year for Google, as It launched Gmail on April
1, 2004 -no April Fools joke -and its own social networking website,
Orkut - currently at No. 2.
• 2005 -- Google Maps, Earth, Talk, and more...
Google launched Google Maps and Google Earth for navigation. This
was also the year when Google Talk.

16. • 2006 : In 2006, Google bought YouTube.
• 2007 : Gmail for everyone, AdSense for Mobile
Gmail was finally made available for everyone by Google until then it was only an invitation-based email service.
AdSense , support for mobile platforms. Google also
acquired Postini, a crucial stepping stone for greater
security for cloud-based services.
• 2011 : In a move that could transform the company yet
again Google entered into an agreement to acquire the
mobile phone maker Motorola Mobility for about US$12.5
billion.

17. TRANSITION FROM 2001-2011
•
•
•
•
•
•
•
•
•
•
Executive change
Revenue
Profits
Employees
Products
Principal competitors
Rank among all Web sites
Companies acquired
Mobile initiative
Market share

18. FAILURES
 Google’s downloadable Web accelerator launched in
2007 had some deal breaker and privacy issues for E.g.It prevented users from downloading videos Google axed
it in 2008.
 Google page creator was a tool to help users to create
web page ,which were hosted on Google's server Google
had to axe the product in 2008 because it concentrated
more on Google sites.
 Google came out with Google videos but users found it
too expensive to download it.
 In 2006 Google came out with Google wave an app
which provided services like instant messaging and
social media but users found it over complicated and
failed to ride the wave