Twitter Tools For Strategic Marketing
•
1 gefällt mir•373 views
From WebCom Montreal '09 You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and market intelligence from Twitter. In this session we’ll look at the top Twitter Tools to help you manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more. Put more power behind your strategic marketing and increase your ROI with Twitter Tools.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (9)
Ähnlich wie Twitter Tools For Strategic Marketing
Ähnlich wie Twitter Tools For Strategic Marketing (20)
Mehr von Adele McAlear
Mehr von Adele McAlear (6)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Twitter Tools For Strategic Marketing
- 1. WebCom Montréal - October 22, 2009 TWITTER TOOLS For Strategic Marketing Presented by: Adele McAlear @AdeleMcAlear adele@mcalearmarketing.com adelemcalear.com
- 2. I <3 Twitter Joined Twitter April 27, 2007 http://www.adelemcalear.com/twitterwelcome
- 3. Basics
- 4. Rationale
- 5. Now What? track research monitor find manage analyze + more…
- 6. It’s the apps… …that give Twitter power TheNextWeb.com http://www.flickr.com/photos/thenextweb/3346248321/
- 7. Multiple Users •Who’s tweeting on the account? •Indicate in bio, landing page, initials •Discuss parameters of Tweeting •Personal > not too personal •Business > not confidential •Conversational > not broadcast •Quality > not spam •Practicalities of account management •Follow-backs, DMs, email notifications
- 8. Multiple Accounts http://www.tweetdeck.com http://seesmic.com/desktop.html •Downloadable Clients •Multiple accounts •Groups / Lists •Facebook support
- 9. Multiple Accounts http://hootsuite.com http://cotweet.com/ •Web-based •Multiple Accounts - Users •Assign Tasks / Workflow •Monitor Brand Mentions TIP: Clients Ranked by Use http://twitstat.com/twitterclientusers.html
- 10. URL Shorteners TIP: Set up your own shortener protect against broken links
- 11. Social Bars http://digg.com/tools/diggbar http://ow.ly/socialbar
- 12. URL Tracking
- 13. Who’s There?
- 14. Do You Follow? Twibes TweepML Twellow WeFollow Mr. Tweet Twitter Packs http://twitterpacks.pbworks.com/ TIP: Beware of self-categorization abuse Twitter Lists are coming… (more at the end)
- 16. Say What?!
- 18. Say What Again! URLS/Key Word Relevance
- 19. I Can’t Hear You! BackType Connect: Social Conversations
- 20. Hello? McFly! Alerts: Stay Informed
- 21. I iz Tweeting in UR blog Pull Tweets into Your Blog Back Type Connect
- 22. I’ve Got Your Back
- 23. How Do You Rate?
- 24. Your Stats
- 25. Really, it’s the apps… …that give YOU power @dacort @swhitley TIP: Can’t find an app that does *just* what you want? Build it!
- 26. The Future Game changers for Twitter: •Twitter Lists •Will be more influential than Followers •Will be used for good and evil •Search Engine Integration •Bing + Twitter > search by recent & relevant •Google + Twitter > reply with search results
- 27. Thank you! Adele McAlear @AdeleMcAlear Blog: adelemcalear.com adele@mcalearmarketing.com 514.277.5623 Attribution-Noncommercial-Share Alike 2.5 Canada