6. Flow
Market Market Final
Promotion Selection Communication
segmentation Research segmentation
7. Market segmentation
Market Research
Final Segmentation & Targeting
The market
8. Market segmentation is the process of dividing a market
into distinct subsets (segments) that behave in the same
way or have similar needs.
Market segmentation
10. Academic Background
Previous extra curricular activities
Study level (Bachelor, Masters, P.H.D)
Working Background
Preferences (channels, brand awareness, countries, etc)
Markets can be divided according to
a number of general criteria.
11. Market research is the collection and analysis of
information about consumers, competitors and your
marketing campaigns.
Market research
12. To identify a problem
To have an answer regarding a certain aspect
Why do we do it?
13. Who are they?
What do they want?
How can you help them?
How to reach them?
What are their habits, hobbies etc.
Know your market
15. Have a clear overview of the market
How it’s shared with TM area
When do you go with what and for who
Have an action plan
Final segmentation & targeting
16. Promotion is a form of communication that uses various
methods to reach a targeted audience with a certain
message in order to achieve specific organizational
objectives.
Promotion
17. Build organization image
Communicate and inform the public of our products
Influence the market
Offer taste of what we have to offer
Issue management
Role of the Promotion
18. The right message for the right market = results &
qualitative promotion
What and how for who?
My expectations->cum sapunaintrebarile, cat de activisa fie
Explain the thing that they have to go out with4 intra si planning
Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy.Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs.
Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs. How and when do you find each criteria out
Send info about typesMIN-MAX principle
Use methods as way of promotion and preparation ->engagement
Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy.Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs.
