Contents is something that could be digested by your target audiences. This sample shows you about some content mistakes contained in Pizza Hut app Hong Kong.

1. Content Audit
Pizza Hut App

2.  Usability catastrophe Imperative to fix this before product
can be released
 Major usability problem Important to fix, so should be given
high priority
 Minor usability problem Fixing this should be given low
priority
 Cosmetic problem Need not be fixed unless extra time
is available on project
Severity Rating

3. Description:
• Content area should provide sufficient
information for users to understand either
it is useful or helps them to achieve what
they want.
• There is “login” image at the top left of
homepage. After clicking, it brings user to
a login page. However, user doesn’t
know the function/benefits of this
“Login”. Do they need to login to
complete the “Check out”? Will they get
some special offers or discounts if they
login?
• This “Login” page can’t persuade user to
register or login.
Short-Term Recommendation:
• Add bullet points to explain the benefits
of being member and remind that check
out is only completed with membership.
Long-Term Recommendation:
• Consider skip “Login” in check out
process.
Incompleteness

4. Description:
• A site’s users should be able to easily
understand the breadth of content they
are looking at.
• In “A-La-Carte”, there is 4 categories.
Each category contains various choices.
Nevertheless, user can’t figure out how
many choices contained. They need to
slip the page until visit the end.
Short-Term Recommendation:
• Since number of items would be
changed frequently, display the number
of page is more appropriate. For
example, 1/6, 2/6.
Long-Term Recommendation:
• Consider using pull down menu with
different categories for easier browsing.
(Please check example 1)
Unbounded information

5. Example 1
Cheese of the World (2)
Supreme series (4)
Seafood (2)
Gourmet Pizza (3)
Title bar indicates
the type of pizza and
how many items are
available.
When user click the
title bar, it will
expand and various
pizza will be
displayed. User can
scroll down to check
each of them.

6. Description:
• Content should be presented intuitively
that user can understand without
thinking too much.
• When choosing “Combo for 1”, the page
shows just one item. In fact, user can
combine different dishes and beverage.
Click the down arrow, various choices
are displayed. Some of them contain
“+$x.0” that tell user they need to pay
more for this dishes.
Confusing presentation

7. Description:
• Same situation is applied in choosing
beverage.
• However, after completion, the menu
shows several number which causes
confusion. The upper number is the price
of this item. Below 2 numbers are
unnecessary because user came across
them in choosing process. It is
inappropriate to repeat them in final
stage.
Short-Term Recommendation:
• Delete the plus money besides dish and
beverage.
Long-Term Recommendation:
• No need to use HK$42.0 as basis. It would
be better allowing user to choose what
they want before displaying the price.
(Please check example 2)

8. Example 2
Choose a Main Dish
Choose Beverage
Use button image
telling user to
choose main dish
and beverage.

9. Choose a Main Dish
Choose Beverage
Display various
choices.

10. Seafood Rice Doria
Tao Ti Green Tea (with
Honey) - Can
HK$55.0
Chose options are
displayed with total
price below.

11. Description:
• There should be an indicator showing
user what actions they have taken. For
example, for online shopping website,
after user put the item into shopping cart,
the cart should display the number of
items.
• After choosing the item, user returns to
the previous page and there is no
message showed one item is added.
Also, “Order List” indicates no number of
items.
Absent indicator

12. Description:
• User can only check the items ordered
by clicking “Order List”.
• An indicator should be provided as
confirming the items chose are stored in
cart appropriated.
Short-Term Recommendation:
• Display the number or item in “Order List”.
Long-Term Recommendation:
• Give a popup message told user the
item is stored in cart every time. Also,
display the number or item in “Order List”.
(Please check example 3)

13. Example 3
Combo for 1 HK$42
added
(2) in Order List
Check out
A popup shows what
is added, total item
in cart and check out
button.
“Order List” should
show the number of
items ordered.