Do you know how important mobile is in the ever evolving advertising environment? It's the proverbial missing link. Not many have used it, not many know just how effective it can be. If you're among those who are unsure of this elusive beast, check out this info graphic we've put together! View/download the high resolution version of this and many other stats and infographics on our website http://www.adcentricity.com/#!industry-statistics-info/cjqk

1. Marketershavebeenonthehuntforamediachannelthatwillallow
themtodelivertheirmessagetotheconsumer,atanytime,wherever
theyare.Traditionally,mediachannelscouldonlydeliverycontentat
individualtouch-pointsthroughouttheconsumer’sshoppingjourney,
causingthemessagetobeforgotten.
Withtheadventofmobile,theconsumerhasevolvedintothe“constantly
connectedconsumer,”reachableatanypointalongthepath-to-purchase.
Somemarketersstillquestionwhethermobileisthetruemissinglink,
howevertheADCentricityteam hasbeenwatchingthismysterious
beastandwe’vediscoveredsomefactsthatmaychangetheirminds.
58%
ofmobileconsumerswouldbeinterested
in receiving personalized promotions
fromnearbystoreswhileoutshopping
38%ofconsumerswouldpurchaseaprod-
uctifmobile promotion forcompli-
mentaryproductwasprovided
80%ofmobileconsumerswouldfindithelpful
tohaveproductandserviceinformation
ontheirmobiledevicewhilein-store
70%ofmobileconsumersfindithelpfulwhen
retailersmakesuggestionsbasedontheir
previousonlinepurchases
73%
41%
age18-44
age55+
66%ofmobileusershavebought
somethingwiththeirdevice
31%44%
ofmobileconsumerswouldbuymultipleitems
withrelevantmobilepromotion
75%
43%94% 51%
ofmobileconsumerswouldreturntoastore
offeringlocalizedmobilepromotions
SALE
Source:Loyalty360.org-MobileMarketingTriggersImprovedCustomerLoyalty
SurveyconductedforSASbyLeger--1506Canadianswhoownasmartphone
Whetherstandalone,orcombinedwithlocation-basedmedia,mobile
addsalevelofinteractivitythatcanimproveconsumerengagement,
messageretentionandprovidetheconsumerwithanimprovedshop-
pingexperience.Asthesestatisticsdemonstrate,consumersarere-
ceptiveofmobilemessagesandseeitasabenefit;araretraitfora
mediachannel!
PlanyournextmobilecampaignwithADCentricity!Visit
ourwebsiteoremailusyourRFP.
www.adcentricity.com|info@adcentricity.com