Evaluation Task 3

1. What kind of media institutions might
distribute your media product and why?
Adam Lancaster – Media Studies

2. What is distribution?
• Distribution is the highly competitive business of launching and sustaining
films in the market place. Films do not become talking points or find their
places in cinema screens and being watched by millions of people by
accident? The distributor's challenges is to bring each one to market by a
number of ways and in doing so, hopefully successfully.

3. Distribution companies
• 20th century Fox, Lionsgate, Metrodome distribution Group, Network
releasing, Paramount Pictures UK, Park Circus, Cathe Distribution,
Peccadillo Pictures, Pinewood Pictures, Reliance Entertainment,
STUDIOCANAL
• Soda Pictures, Sony Pictures Releasing, The Works UK Distribution, UTV
Motion Pictures, Universal Pictures UK, Vertigo Pictures, Walt Disney
Studios Motion Pictures, Warner Bros

4. Think about the sort of film you have produced. Compare this to the
type of films the distribution companies have released before – are any
of them likely to be interested in your film? Explain why.
• One company that I would
think would be interested in
the sort of film we have
produced is Warner Bros
who have successfully
produced the films Harry
Potter and Suicide Squad,
although in both the genre is
more of an action packed
thriller it features spooky
scenes with jump scares and
shocks, which relate to my
audience and my film. I
think that out film would
work with this independent
company who has had
previous success with
similar genres very well and
hopefully have a lot of
success.

5. Is your film
going to appeal
to UK
audiences only?
Or does it have
a wider appeal?
Why? Why not?
• I think our film would appeal to all
audiences, not only in the UK but I think
it would have a wider appeal as the
genre of Phycological thrillers a very
popular worldwide and there have been a
number of successful thrillers with big
success worldwide. For example
Insidious, Inception and The Women In
Black,

6. Possible Marketing strategies, release
strategies and exhibition options
• The job of a distribution is to create visibility and
to raise enough awareness and interest to persuade
potential audiences to buy tickets to go and watch
it at its earliest date possible.
• With probably a dozen or more posters on display
at a cinema at any one time, distribution
companies have to make good advertisement
posters so that the audience go to watch it and are
attracted to see that rather than any other on at
that time.
• The most important and probably the most
lucrative and persuasive part of marketing
strategies is the trailer. It has to be good, not give
to much away, appeal to the right audience and
catch the audiences eyes enough so they want to
come and see it.