I presented this deck at Western Australia Extraordinary Tourism Exchange 2013, Rendezvous Grand Hotel, Perth. This presentation will give you the reasons of how nuts you are, if your company is not doing anything on social media. 3 main modules: - Social Media Overview - The Case Studies - Insider Tips for Indonesia Market Video in the slide: Vaastu video: https://vimeo.com/43430508 #BarondaMaluku video: http://www.youtube.com/watch?v=lU2CmnPMOHg Let me know if you have question, tweet me: @madalkatiri, put hashtag #SocialNuts in your tweet!

1. MAD ALKATIRI
Senior Community & Social Product Manager – Wego.com

3. THE
#SOCIALNUTS
PRESENTED BY MAD
AT EXTRAORDINARY TOURISM EXCHANGE 2013, PERTH – WESTERN AUSTRALIA

4. #ETE2013 #SOCIALNUTS
Psst.
My
twitter
account:
@madalkatiri

5. #SOCIALNUTS
“Social
Media
is
like
teen
sex.
Everyone
wants
to
do
it.
Nobody
know
how.
When
it’s
?inally
done,
there
is
surprise
it’s
not
better.”
- Avinash Kaushik, Google

6. #SOCIALNUTS
“Social
media
refers
to
the
means
of
interactions
among
people
in
which
they
create,
share
and
exchange
information
&
ideas
in
virtual
communities
and
network.”
- Wikipedia.org

7. #SOCIALNUTS
SOCIAL MEDIA
EXPLAINED WITH
BEER

8. DON’T CARE ABOUT SOCIAL MEDIA?
YOU’RE NUTS!
#SOCIALNUTS

9. #1
Social media has overtaken pornography as the
number 1 activity on the web.
#SOCIALNUTS

10. #2
Consumers continue to spend more time on
social networks than on any other category of
sites—roughly 20% of their total time online via
PC, and 30% of total time online via mobile.
#SOCIALNUTS

11. #3
Australia has some of the highest social media
usage in the world. In usage of Facebook,
Australia ranks highest, with over 9million users
spending almost 9hours per month on the site.
Source:
“Social
Media
Stats
in
Australia
Facebook
Blogger
Myspace".
Socialmedianews.com.
#SOCIALNUTS

12. #4
If you make customers unhappy, they might each
tell 5 friends in the physical world. But in the
social media, they can each tell 500.
#SOCIALNUTS

13. #SOCIALNUTS
WANT MORE?
HERE ARE SOCIAL MEDIA FACTS

14. #SOCIALNUTS
As
of
July
2013,
Facebook
has
1.15
billion
active
users.
Including my parents!
Image: sproutsocial.com!

15. #SOCIALNUTS
2012
161M
Twitter
is
the
fastest
growing
social
network
in
the
world
with
44%
growth.
2013
288M
Image: sproutsocial.com!

16. #SOCIALNUTS
Google+
remains
the
number
2
social
platform
in
the
world
with
359m
users.
Image: socialmediatoday.com!

17. #SOCIALNUTS
Every
second,
two
new
people
join
LinkedIn.
Australia is on the top 10
countries of the most LinkedIn
users with 4m members.
Image: sproutsocial.com!

18. #SOCIALNUTS
Video
views
per
day
on
YouTube:
4b,
with
hours
of
video
watched
per
month:
6b.

19. #SOCIALNUTS
IT’S NUTS!
WHAT’S NEW IN 2013?!

20. #SOCIALNUTS
NEW THINGS IN
2013
Image: silveradoblog.com!

21. #SOCIALNUTS
SOCIAL MEDIA
CHANGES THE WAY PEOPLE TRAVEL

22. #SOCIALNUTS
Online behaviors of travellers.

23. #SOCIALNUTS
Proportion of travellers frequently using
social media during travel.

24. #SOCIALNUTS
THE
#CASESTUDIES
WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY
BARONDA MALUKU, A SOCIAL INITIATIVE TO REBRANDING MALUKU

25. #SOCIALNUTS
WEGO
INDONESIA
From
zero,
to
over
650,000
members
of
social
media.

26. Team.
Wego Indonesia social media managed by
passionate local social team who breathe with
social media and love to travels.
#SOCIALNUTS
MAD
as
Community
Manager.
Loves
traveling
with
gadgets,
had
more
than
35
5lights
/
12
trips
last
year,
plays
key
role
in
8
traveller
&
diver
community.
BANI
as
Social
Media
Manager.
Has
more
than
70,000
followers
on
her
Facebook
and
2,000
on
twitter,
breath
with
social
media.

27. #SOCIALNUTS
Strategy.
Wego Indonesia has a clear strategy and
key message from the start.
“We
want
to
inspire
250m
Indonesians
to
travel
more,
especially
within
Indonesia
because
Indonesia
has
so
much
to
offers,
not
just
Bali.”

28. #SOCIALNUTS
fb.com/wego.indonesia
Beautiful Indonesia photos everyday on our social channels,
showing hundred of destinations in Indonesia.

29. #SOCIALNUTS
Social campaigns, match with the key message. We want to
keep it consistent. We had Travel Photo Contest: Ini Indonesia!
back in 2012, and got massive 6,000 submissions.

30. #SOCIALNUTS
Collaboration with the local travelers community, who has
same mission.

31. (Vaastu
Video)

32. Events.
To gather people who has same passion: travel, we
create #WegoHangout event, bimonthly.
#SOCIALNUTS
#WegoHangout
I
–
Dec
2012
#WegoHangout
II
–
Apr
2013
#WegoHangout
III
–
Jun
2013

33. #SOCIALNUTS

34. Events.
When they’re having fun, they tweet about it.
#SOCIALNUTS

35. Numbers.
#SOCIALNUTS
200k
People
engaged
on
our
social
channels
3m
Total
reached
everyweek
on
socials
670k
Wego
Indonesia
Facebook
Fans
26k
Wego
Indonesia
Twitter
Followers
12%
Total
visit
from
social
channels

36. #SOCIALNUTS
BARONDA
MALUKU
A
social
initiative
to
rebranding
Maluku

37. MALUKU IS A BEAUTIFUL
ISLAND IN EAST OF INDONESIA.
3,5hrs flight from Jakarta. You can fly with Garuda Indonesia, Lion Air, Sriwijaya Air.
#SOCIALNUTS

38. Sectarian
con?lict
broke
out
in
Maluku
in
January
1999
until
February
2002.
Claimed
more
than
6,000
lives
and
displaced
700,000
others.
Image: npr.org!
#SOCIALNUTS

39. #SOCIALNUTS
A mission to bring back Maluku’s old title: Maluku Manise.

40. #SOCIALNUTS
#BarondaMaluku Team
10 well-known and creative travellers, are brought together for the #BarondaMaluku
mission. Contribute to promote Maluku using their expertise.

41. #SOCIALNUTS
Influencers Team
Marischka Prudence and Riyanni Djangkaru are Indonesia celebrity with more than
200,000 followers on Twitter. Dayu Hatmanti is the Miss Scuba International.
@marischkaprue
@r_djangkaru
@dayuhatmanti

42. #SOCIALNUTS
Get people talking and they will do the marketing for you.
The power of word of mouth.

43. #BarondaMaluku
Team
Travellers
Everyone Else
#SOCIALNUTS

44. #SOCIALNUTS
Content & Media Team
Atre is a travel journalist. Herajeng is the travel writer who’s been released her own
books. And Indohoy is the English travel blogger specialist.
@atre7
@BackpackerNotes
@indohoy

45. #SOCIALNUTS
Let the blogger/writer talk about Maluku in their own
words. Also user generated content to promote Maluku.

46. #SOCIALNUTS
Camera Team
Barry Kusuma is one of the most famous travel photographer in ID. Giri Prasetyo is an
excellence travel videographer and Ferry Rusli is UW specialist.
@barrykusuma
@ferryrusli
@giri_prasetyo

47. #SOCIALNUTS
Photos and videos are the king in tourism destination
social marketing from an inspiration point of view.

52. (#BarondaMaluku
Video)

53. Passions sit
in the
middle of
everything.
#SOCIALNUTS

54. #SOCIALNUTS
THE
#INSIDERTIPS
IF YOU’RE TARGETING INDONESIA MARKET!

55. #SOCIALNUTS
using Social Media!
SOCIAL PRESENCE is a must.
Source:
Indonesia
Travel
Insight,
Google
Indonesia
(August
2013)

56. Platform.
Choose the right social platform. The popular
platforms in Indonesia:
#SOCIALNUTS

57. #SOCIALNUTS
DID YOU KNOW?
83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES
DURING THE TRIP AND 89% POST TRIP?
Source:
Indonesia
Travel
Insight,
Google
Indonesia
(August
2013)

58. Partner.
Work with the local partner or community who has
strong social presences. Reach the audiences
effectively.
#SOCIALNUTS

59. Influencer.
Identify and engage key opinion leaders in social
media. Indonesians do listen to them.
#SOCIALNUTS

60. Social Ads.
Facebook ads, twitter ads, are very important to
make sure you reach wider audiences.
#SOCIALNUTS
$0.01
Average
Cost
per
Acquisition
(CPA)
$0.02
Average
Cost
per
Engagement
(CPE)
$15,000
Spend
commitment
for
Twitter
Ads

61. Photo, Video.
Indonesian loves to see photos and videos.
#SOCIALNUTS
65%
business
travelers
have
seen
videos
about
their
destination
56%
leisure
travelers
have
seen
videos
about
their
destination
Source:
“Indonesia
Travel
Insight”.
Google
Indonesia
(August
2013)

62. #SOCIALNUTS
KNOW WHEN to launch your campaigns!

63. TERIMA KASIH!
Mad
Alkatiri
|
email:
mad@wego.com
|
twitter:
@madalkatiri