e-mobil - Baden Württemberg's E-Mobility Initiatives. Presentation held by Franz Loogen, Director of e-mobil at the E-Mobility Symposium at Stanford University and in Los Angeles, October 2011.

1. The Baden-Württemberg E-Mobility Initiative
Chances and Opportunities for US Companies
Franz Loogen, e-mobil BW
Baden-Württemberg Forum „E-Mobility“, Los Angeles
October 26, 2011

2. Baden-Württemberg – Where ideas work.
125 years of automotive engineering:
• Germany’s “No. 1 car region”
• Daimler, Porsche, Audi, Bosch…
• more than 1000 suppliers (SMEs)
Who we are: • more than 334.000 employees
… as well as future technologies
• 35.751 km2
• 10,75 million inhabitants energy technology:
• EnBW, MVV…
• capital: Stuttgart
• 200 municipal energy suppliers
• Black Forest, Heidelberg, • more than 1.600 companies in
Maultaschen, Spätzle,… the field of renewable energy
information and communication
technology:
• innovative ICT companies: IBM, SAP,
Hewlett-Packard, SMEs, etc.
• more than 165.000 employees
Technology research and education:
partners • high-quality education and research: KIT,
University of Stuttgart, FKFS, Ulm University,
wanted !!! ZSW
• about 20% of Germany’s research and
development capacity is concentrated in BW
Franz Loogen, October 26, 2011 Pictures: Staatsministerium Baden-Württemberg,
Daimler AG,, e-mobil BW, globe image used with
permission byMicrosoft Office Online

3. The Baden-Württemberg E-Mobility Initiative
• The Baden-Württemberg State Initiative for E-Mobility started in 2009.
• A number of activities and projects have already been realized during the past two years.
• The State Government plans a further broadening of its E-Mobility Initiative over the next few years.
State Initiative E-Mobility
State Agency
development for Electric Vehicles
education
and extension and regulative and project
and
of research Fuel Cell Technology legal aspects funding
training
infrastructure
e-mobil BW GmbH
Central aim: intermodal transport based on renewable energies
Franz Loogen, October 26, 2011 3

4. The State Agency: e-mobil BW GmbH
Portfolio of activities:
• contact and information center relating to the topic of electric mobility
• networking and support activities for all stakeholders in the field of electric vehicles and fuel cell
technology
• targeted integration of small and medium-sized enterprises into the innovation process
• initiating collaborative research projects
• active support on the fields of infrastructure, education and training as well as promotion of young
talents
• positioning Baden-Württemberg as leading location for business, education and science on the field
of electric mobility
Franz Loogen, October 26, 2011 4

5. The State Agency: e-mobil BW GmbH
E-mobility – a systemic change in the automotive value chain:
+
Communication Vehicle Product Sales &
development Manufacture Operation Recycling
Service
E-mobility
Research, Education
+ +
Energy
The systemic change of the automotive value chain offers great chances.
e-mobil BW will make a vital contribution to the realisation of these chances for environment,
economy und society.
Franz Loogen, October 26, 2011 5

6. Cluster Electric Mobility South West
Our approach towards the industrialization of e-mobility:
Therefore we focus our activities on:
• Market and Costs
• Handling and Comfort
• Intermodal Mobility
Key factors in the industrialization of e-mobility:
• cost reduction through increasing production
• production technology joint forces in
Cluster „Electric Mobility South-West“
• optimization of production processes
Franz Loogen, October 26, 2011 6

7. Cluster Electric Mobility South West
Our Objectives: • Realizing a high-capacity, low-emission and market-driven mobility.
• Baden-Württemberg as leading supplier for electromobile solutions.
• Linking industry and local research institutions.
• Strengthening BW‘s economic power.
automotive
technology
energy technology
production
technology
information and
communication
complete)
technology
(list not
Franz Loogen, October 26, 2011 7

8. Further activities in Baden-Württemberg
• various e-mobility demonstration projects
• collaborative research projects
• e-mobility research centres
• battery and fuel cell technology
• lightweight vehicle construction
Franz Loogen, October 26, 2011 8

9. Thank you for your kind attention!
Franz Loogen Stefan Büchele
Leuschnerstraße 45 Leuschnerstraße 45
70176 Stuttgart 70176 Stuttgart
Germany Germany
Tel.: +49 711 892385-10 Tel.: +49 711 892385-19
franz.loogen@e-mobilbw.de stefan.buechele@e-mobilbw.de
www.e-mobilbw.de
Franz Loogen, October 26, 2011

10. The German E-Mobility Initiative
Vision of the National Platform Electro-Mobility (NPE):
• Germany as leading provider and leading market for e-mobility by 2020.
• “E-Mobility made in Germany” as a synonym for systematic solutions that unite the
conservation of natural resources with technology leadership and new market potentials.
How can this goal be achieved?
market preparation market development high-volume market
• market preparation until 2014: research and development, showcase projects
• market development until 2017: market set-up of vehicles and facilities
• high-volume market until 2020: starting point of the mass market, stable business concept
Franz Loogen, October 26, 2011 10

11. The German E-Mobility Initiative
lighthouse • bundling of individual lighthouse-projects
projects • additional 1 million Euro for research and development until mid 2013
research • collective support program by BMWi, BMVBS, BMBF and BMU
support planned
key aspects: cells and batteries, e-vehicle, charging facilities and network
integration, co-ordination office support
demonstration• evaluation of previous model plans
programms • demonstration of German technological competence
within a visionary showcases
education
• National Conference on Education in June 2011:
and
formulation of competence roadmap
qualification
general • active participation in European and international committees
conditions • arranging stimuli: exemption of the motor vehicle tax, AC number plate,
usage of bus lanes, special parking areas
Franz Loogen, October 26, 2011 11

12. Future activities: e-mobility showcase BW
Germany’s National Platform for Electric Mobility (NPE):
On May 18, 2011 Germany’s Federal Government adopted a new programme for electric mobility:
• 1 billion Euro additional funding for research and development until the end of 2013
• establishment of “lighthouse projects” (research) as well as regional “showcases” (demonstration projects)
• additional measures in the fields of taxes, laws and regulations planned
e-mobility showcase Baden-Württemberg
• following the official announcement by the German Federal Government in late 2011, Baden-
Württemberg plans to apply for a regional e-mobility showcase
• large-scale demonstration project bringing together vehicle manufacturers, mobility providers,
infrastructure providers, political authorities, private users,…
• area: Karlsruhe – Mannheim – Stuttgart – Ulm with several local satellites
• coordination: e-mobil BW GmbH + Stuttgart Region Economic Development Corp.
Franz Loogen, October 26, 2011 12