Greenlit webinar Canhoto
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Presentation for Horizon 2020 - Greenlit project webinar on 24 January 2022
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Greenlit webinar Canhoto
- 1. Using social media to raise your research profile Dr. Ana Isabel Canhoto, Brunel University London 23rd January 2022 www.anacanhoto.com; @canhoto
- 2. 1. Get a digital identifier 2. Set up an online profile on key platforms 3. Make your outputs available 4. Connect with others 5. Join the conversation 6. Make your research (and knowledge) accessible Promoting your work on Social Media Time & complexity More on: https://anacanhoto.com/2017/05/09/6-steps-to-promote-your-work-on- social-media-a-guide-for-academics-and-other-researchers/
- 3. Step 1. Create a digital identifier • Persistent alphanumeric code, unique to you • Valuable for researchers: • With very common names • Who changed their name (e.g., as a result of change in their marital status) • With names that tend to be misspelt or incorrectly cited https://orcid.org Claim your outputs
- 4. Step 2. Create profiles on key platforms Source: http://www.yalelawtech.org/wp-content/uploads/Evolution-of-Facebook-Privacy.jpg Control your digital footprint
- 5. Step 2. Create profiles on key platforms => Google Scholar https://scholar.google.co.uk/intl/en/ scholar/citations.html#setup • For those already searching for academic work and authors • Ensures that your work is credited to you • Overview of the work that you have done, and its popularity • Get alerts when your work is cited
- 6. Step 2. Create profiles on key platforms => Academic social networks https://www.researchgate.net https://www.academia.edu • Social networks focused on research professionals • Can share open source / pre-print copies of own work • Increasingly used by MSc / PhD students to follow the authors mentioned in their syllabuses • But narrow appeal
- 7. Step 2. Create profiles on key platforms • Great way to stay in contact with professionals you have met (e.g., at an academic conference, or industry meeting), and alumni • Broad appeal => Professional social networks www.linkedin.com
- 8. Step 2. Create profiles on key platforms => Personal website Examples: Wordpress, weebly… • Control what you share, and how you share it • More flexible than institutional profile • Experiment with different templates or styles • Link to your social network profiles, social media accounts, and so on • Still there, even if you change
- 9. => Experts’ databases Step 2. Create profiles on key platforms
- 10. Step 2. Create profiles on key platforms Some tips: • Choose name / username, carefully • Think long term • Name institutional affiliation? • Pros and cons • Disclaimers are worthless • Research interests • Link to other platforms, as relevant • Same photo across platforms • Professional photo (no sunglasses)
- 11. Step 3. Make your outputs available Increase reach of your work beyond HEI e.g., Social network websites
- 12. Step 3. Make your outputs available e.g., Slide share
- 13. Step 3. Make your outputs available e.g., Personal website
- 14. Tip: Do NOT share research findings before they have been reported in paper which has already been accepted for publication. This is not so much a matter of plagiarism (on the contrary, it might help you in a dispute), but rather a matter of originality of your research (which is a key criterion of acceptance by top journals).
- 15. Step 4. Connect with others Develop your professional network, and keep up with developments in your field e.g., Social networking websites
- 16. Step 4. Connect with others e.g., Twitter, etc…
- 17. Step 5. Join the conversation Ask, answer, support… e.g., Social networking websites
- 18. e.g., online support groups Step 5. Join the conversation
- 19. Step 5. Join the conversation e.g., discussion forums
- 20. Step 5. Join the conversation e.g., personal website (and beyond)
- 21. Step 6. Make your research and knowledge accessible Access vs. Accessibility e.g., long form writing
- 23. e.g., infographics Step 6. Make your research (and knowledge) accessible
- 24. e.g., podcasts and video Step 6. Make your research (and knowledge) accessible
- 25. e.g., Wikipedia Step 6. Make your research (and knowledge) accessible
- 26. 26 © Ana Isabel Canhoto Categorising social media Adapted from Thompson (2013) and Mollett et al. (2017) 1 to 1 1 to many Interaction Content Ephemeral Enduring Collaboration tools Content tools Broadcasting
- 27. 27 © Ana Isabel Canhoto Categorising social media Adapted from Thompson (2013) and Mollett et al. (2017) 1 to 1 1 to many Interaction Content Ephemeral Enduring Collaboration tools Content tools Broadcasting Messaging Instagram Facebook Youtube WordPress / Blogging Twitter WhatsApp Podcasts Yammer Instagram stories SlideShare Soundcloud TripAdvisor Mumsnet Slack Skype Snapchat Tik Tok Clubhouse
- 28. 28 © Ana Isabel Canhoto Don’t… 1. Confuse the means with the end 2. Expect tangible benefits, immediately 3. Assume that no one reads your post, blog, comment… 4. Overshare 5. Be driven by metrics 6. Over-think it More on: https://anacanhoto.com/2021/01/08/blogging-as-an-academic- what-not-to-do/
- 29. Using social media to raise your research profile Dr. Ana Isabel Canhoto, Brunel University London 23rd January 2022 www.anacanhoto.com; @canhoto