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Effects of Advertising Word of Mouth
- 1. Effects of advertising WoM:
Consequences of creating buzz around an advert
A B C
+ Reinforcement + Persuasion
+ Nudging
- Boycott
+ Passing on
More: https://anacanhoto.com/2016/12/15/christmas-adverts-buzz-how-does-it-help-brands/
© Ana Isabel Canhoto, 2016