3. Presented To
Prof.Ahmed Sb.

4. Presented By
Sohail Ghani 25
Imran Niaz CH. 34
Hamid Ullah Khan 37
M.Ishfaq
05(BBA-4)

6. Slogan
“Life is The Name of
Great Taste”

7. Business Description:
Fruit Chat
Dehi Belay
Golghapa
Ice Cream

8. Product Detail:
1:Fruit chart
 Channa chart
 Khatimatti chart
 Cream chat

9. 2:Dehi Belay
 Methay Dehi belay
 Khatay Dehi belay
:

10. Golghapa
 Methay Golghapa
 Khattay Golghapa

11. 4:ice cream
 Vanilla
 Chocolate
 Strawberry
 Orange
 Pineapple
 Mix flavor

12.  MMT Special Plate

14. Price of our Products.
Products. Small Large
Fruit Chat
 Channa Chat 25 40
 Cream Chat 40 60
 Khatti matti Chat 35 50

15. Dehi Belay
Small Large
 Methay Dehi belay 25 35
 Khathay Dehi belay 25 35

16. Golghapa
Small Large
 Methay Golghapa 25 40
 Khattay Golghapa 30 50

17. Ice Cream
Small Large
 Vanilla 30 60
 Chocolate 40 80
 Pine Apple 35 65
 Orange 30 60
 Strawberry 40 75
 Mix Flavor 50 90

18.  MMT Special Plate 50

20. Mission
 Our mission is to achieve market position in
the business in food industry.
 We seek fair and responsible profit, enough to
keep the restaurant financially healthy for the long
term.
Organize a setup in the country‘s target market.

21. Objective:
 WE believe very strongly in financial, business
and moral excellence.
We will provide quality food products to our
customers.

22.
Entrepreneurs
Hamid Ullah Khan “FINANCE MANAGER”
Sohail Ghani “PRODUCTION MANAGER”
Imran Niaz Ch “HR MANAGER ”
M.Ishfaq “MARKETING MANAGER”

24. Space
Two Kanal
Location
The location of our restaurant is
near PCS Multan

25. Employees:
Salary
Manager 1 8000
Cashier 1 7000
Head waiter 1 7000
Waiter 12 3000
Specialist 6 4500
Van driver 1 4500
Helper 1 3000
Sweeper 1 2000
Security guard 1 5000

26. Consumer Decision Making
Process
1 Problem recognition
2 Information Search
3 Alternative Evaluation
4 Purchase Decision
5 Post Purchase Evaluation

29. MARKETING PLAN:
1. Marketing Analysis
2. Competitor Analysis
3. Market Research For The Venture

30. MARKET RESEARCH FOR
THE VENTURE
 Purpose and objective:
 Secondary source data:
 Primary Source of The data:
 Interpretation:

31. Market Analysis
The objective of our research is to find the
potential competitors of our product.
 Who is our target market?
What possible response we might receive
after launching the product?
Is their any need for this restaurant in the
market?

32.
Promotional Mix
1 Advertising
3 Sales promotion
4 Consumer oriented sales promotion

33. Target Market
 Middle Level Class
 Upper Level Class

34. Competitor

35. Research Result
Our business is feasible YES or NO?
Yes 70%
No 30%

37. Strength
 We have the fully trained specialist for the production of
our products.
We have the complete detail research about the needs of our
target segment related to food problems.
We are providing the best sitting environment

38. Weakness
Little bit high prices
New entrepreneurs

39. Opportunity
 Enhance the product line.
 Open more outlets in Multan city and
in all over Pakistan

40. Threats
Competitors which are our main threats, they can
do any thing at any time to fail our product.

43. Statement of Initial Cost
Cost of New Assets
Land 5000000
Building 2000000
Equipments
Other Assets 1075000
50000
Raw Material 100000
Installation cost 30000
Gas Connection Fee 10000
Electricity connection Fee 1000
TELEPHONE Fee 100000
Working Capital
9291000

44. Income Statement

45. Particulars Year 1 Year 2 Year 3 Year 4
2007 2008 2009 2010
Sales 78,00,000
70,00,000 75,00,000 82,00,000
Less: CGS ( 19,70,000) (18,00,000) 19,00,000
2100000
GROSS Profit 59,00,000 61,00,000
50,30,000 57,00,000
Salaries (9,54,000) 10,00,000 10,00,000 11,00,000
Rent
(4,80,000) 5,28,000 5,80,800 6,38,880
Insurance
(10,000) 10,000 10,000 10,000
Electricity bill
(4,80,000) 5,00,000 5,05,000 5,10,000
Sui gas bill
(60,000) 65,000 66,000 68,000
Depreciation
(15,000) 15,000 15,000 15,000
Legal documents fees
(20,000) _ _ _

46. Carriage in (2,40,000)
2,50,000 2,65,000 2,64,000
stationery
( 60,000) 63,000 64,000 64,000
Advertising (1,00,000)
90,000 80,000 70,000
Profit before tax
26,11,000 3179000 33,14,200 39,35,120
tax@15%
(391650) 476850 4,97,130 5,90,268
Net profit
22,19,350 27,02,150 2817070 33,44,852

47. BALANCE SHEET

48. Particulars Year 1 Year 2 Year 3 Year 4
2007 2008 2009 2010
CAPITAL& 60,00,00 60,00,000 60,00,000 60,00,000
LIBILITES 0
PROFIT
22,19,35 27,02,150 2817070 33,44,852
0
CURRENT LIBI
TIES 8,61,650 4,57,850 6,27,930 3,90,148
Total liabilities 90,81,00 91,60,000 94,45,000 97,35,000
Capital 0
Net fixed
Assets 80,75,00 80,60,000 80,45,000 80,30,000
0
Total Current 11,00,000 14,00,000 17,5,000
Assets 10,6,000
Total Assets 90,81,000 91,60,000 94,45,000 97,35,000

49. Capital Budgeting
Payback Period (PBP)
Net Present Value (NPV)
 Internal Rate of Return (IRR)
Profitability Index (PI)

50. STEPS IN CAPITAL BUDGETING
PROCESS
Generating investment project proposals
consistent with the firm’s strategic objectives
 Estimating after tax incremental operating cash
flows for investment projects.
Evaluating project incremental cash flows.
Selecting project based on a value-maximizing
acceptance criterion.
Reevaluating implemented investment projects
continually and performing post audits

51. Payback Period.
PBP = a + ( b - c ) / d
= 2 + (6000000 - 4921500) / 2817070
=2.45 years

52. Net Present Value (NPV)

53. Years Cash Flows PVIF (25%) Balance
Rs. Rs.
1 2219350 .800 17,75,480
2 2702150 .640 17,29,376
3 2817070 .512 14,42,340
4 3344852 .410 13,71,389
Total PV 63,18,585

54. NPV = Total Present Value – ICO
NPV = Rs.63,18,585 - Rs. 60,00,000
NPV = Rs. 3,18,585
Acceptance criterion:
NPV > 0 Accepted
NPV < 0 Rejected
The NPV is greater than zero. So the
project is feasible

55. Profitability Index
Profitability Index = Total Present Value / Initial Cash Outflow
P.I = Rs. 63,18,585/ Rs. 60,00,000
P. I = 1.66: 1
Acceptance criterion:
PI ≥ 1 Accepted
PI < 1 Rejected
In this project PI ≥ 1 (2 ≥ 1) Accepted

56. RISK ASSESMENT:
 Stability of economy is necessary in the state
where we are starting this business if there is any
kind of diseconomy it will effect on the purchase
power of buyer which also effect on our sales.
Political environment is stable from previous 3
years but if there is instability occur it will effect
indirectly on our business by strikes and other
issues related to politics and some political pressure
too.
 Competitors are also cause of this because we
have not a large product line .

57. Contingency plan