social marketing presentation on literacy rate and how to promote literacy in india

6. COMPARISON WITH OTHER COUNTRIES Country Adult Literacy Rate Youth Literacy Rate China 90.9 98.9 India 61.3 73.3 Nepal 44.0 62.7 Pakistan 41.5 53.9 Sri Lanka 92.1 97.0 Bangladesh 41.1 49.7

10. HOW THE ILLETRACY CAN BE REDUCED AND THE LITERACY CAN BE INCREASED Government schemes The Sarva Siksha Abhiyan was launched in 2001 to ensure that all children in the age group 6-14 years attend school and complete eight years of schooling by 2010. Primary Education Programme launched in 1994, has so far opened more than 160,000 new schools, including almost 84,000 alternative schools. The National Literacy Mission launched in 1988 aims at attaining a literacy rate of 75 per cent by 2007. It imparts functional literacy to non-literates in the age group of 15-35 years.

12. Make an appeal to the GOVERNMENT that they should make the studies of up to high school compulsory for everyone and every family. Make an appeal to the government that to make the education up to high school free of cost for those who cannot afford education to their children. The government should improve the education facilities in INDIA specially in RURAL AREAS.

13. THE 5 P’s of Social Marketing Implemented on Literacy PRODUCT The promotion of literacy and its benefits to INDIA. PRICE Everyone has to take the initiative of teaching at least one illiterate child near them. PLACE More and more education institutes should be opened and the education should be made free of cost but also of good quality education to those who cannot afford it.

14. PROMOTION The message of promoting Literacy in INDIA should be very cleared to everyone. The message should be conveyed properly. The media used for the promotion should be powerful and should have a very large circle like television and newspaper. POLITICS Like ITC had taken the initiative many more organizations should come forward. There should be proper legislation and law should be passed to make the education available to everyone at low cost or at no cost but to those who cannot afford it.