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Marketing and its importance

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AND ITS IMPORTANCE
BACKGROUNDThe term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co- operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries.
The Chartered Institute of Marketing: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
Philip Kotler “Satisfying needs and wants through an exchange process”
Importance of Marketing ď‚— Marketing Promotes Product Awareness to the Public
Importance of Marketing ď‚— Marketing Helps Boost Product Sales
Importance of Marketing ď‚— Marketing Builds Company Reputation
Types of Marketing ď‚—Online Marketing
ď‚—Offline Marketing
ď‚—Word of Mouth Marketing
Marketing and its importance
Marketing and its importance

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