Arunesh Chand Mankotia

1. INDOOR ADVERTISING SOLUTIONS
CONCEPT
ADVERTISING OVERVIEW

2. ADVERTISING OVERVIEW
Advertising is an audio or visualformof marketing communication that employs
an openly sponsored, non-personalmessageto promoteor sell a product, service
or idea. Sponsors of advertising areoften businesses who wish to promote
their products or services. Advertising is differentiated frompublic relations in
that an advertiser usually pays for and has controlover the message. Itis
differentiated from personalselling in that the messageis non-personal, i.e., not
directed to a individual. Advertising is communicated through various mass
media, including old media such as newspapers,
magazines, Television, Radio, outdoor advertising or direct mail; or new
media such as search results, blogs, websites or text messages. The actual
presentation of the messagein a medium is referred to as an advertisementor
"ad".
Commercial ads often seek to generate increased consumption of their products
or services through "branding," which associates a productnameor image with
certain qualities in the minds of consumers. On theother hand, ads that intend to
elicit an immediate sale are known as direct responseadvertising. Non-
commercial advertisers who spend money to advertiseitems other than a
consumer productor service include political parties, interest groups, religious
organizations and governmentalagencies. Non-profitorganizations may use free
modes of persuasion, such as a public serviceannouncement. Advertising may
also be used to reassureemployees or shareholders that a company is viable or
successful.
Modern advertising was created with the techniques introduced with tobacco
advertising in the 1920s, mostsignificantly with the campaigns of Edward
Bernays, considered the founder of modern, "Madison Avenue" advertising.
On the radio
Advertisementfor a live radio broadcast, sponsored by a milk company, Adohr
milk, and published in the Los Angeles Times on May 6, 1930
In the early 1920s, thefirstradio stations wereestablished by radio equipment
manufacturers and retailers who offered programs in order to sell more radios to
consumers. As time passed, many non-profitorganizations followed suitin setting
up their own radio stations, and included: schools, clubs and civic groups.

3. When the practice of sponsoring programs waspopularized, each individualradio
program was usually sponsored by a single business in exchange for a brief
mention of the business'nameat the beginning and end of the sponsored shows.
However, radio station owners soon realized they could earn more money by
selling sponsorship rights in small time allocations to multiple businesses
throughouttheir radio station's broadcasts, rather than selling the sponsorship
rights to single businesses per show.
Commercial television
In the early 1950s, the DuMontTelevision Network began the modern practice of
selling advertisement time to multiple sponsors. Previously, DuMonthad trouble
finding sponsors for many of their programs and compensated by selling smaller
blocks of advertising time to severalbusinesses. This eventually became the
standard for the commercial television industry in the United States. However, it
was still a common practice to havesingle sponsor shows,such as TheUnited
States Steel Hour. In someinstances the sponsors exercised greatcontrolover the
content of the show – up to and including having one's advertising agency actually
writing the show. The single sponsor modelis much less prevalent now, a notable
exception being the Hallmark Hall of Fame.
Cable television
The late 1980s and early 1990s saw theintroduction of cable television and
particularly MTV. Pioneering the concept of the music video, MTV ushered in a
new type of advertising: the consumer tunes in for the advertising message,
rather than it being a by-productor afterthought. As cable and satellite television
became increasingly prevalent, specialty channels emerged, including channels
entirely devoted to advertising, such as QVC, Home Shopping Network,
and ShopTV Canada.
On the Internet
With the advent of the ad server, online advertising grew, contributing to the
"dot-com" boomof the 1990s. Entirecorporations operated solely on advertising
revenue, offering everything from coupons to free Internetaccess. At the turn of
the 21stcentury, somewebsites, including the search engine Google,

4. changed online advertising by personalizing ads based on web browsing behavior.
This has led to other similar efforts and an increase in interactive advertising.
The share of advertising spending relative to GDP has changed little across large
changes in media since 1925. In 1925, themain advertising media in America
were newspapers, magazines, signson streetcars, and outdoor posters.
Advertising spending as a shareof GDP was about 2.9 percent. By 1998, television
and radio had become major advertising media. Nonetheless, advertising
spending as a shareof GDP was slightly lower – about 2.4 percent
Guerrilla marketing involves unusualapproaches such as staged encounters in
public places, giveaways of products such as cars that are covered with brand
messages, and interactive advertising where the viewer can respond to become
part of the advertising message. This type of advertising is unpredictable, which
causes consumers to buy the productor idea. This reflects an increasing trend of
interactive and "embedded" ads, such as via productplacement, having
consumers votethrough text messages, and various campaigns utilizing social
network services such as Facebook or Twitter.
The advertising business model has also been adapted in recent years. In media
for equity, advertising is not sold, but provided to start-up companies in return
for equity. If the company grows and is sold, the media companies receive cash
for their shares.
Domain name registrants (usually thosewho register and renew domains as an
investment) sometimes "park" their domains and allow advertising companies to
place ads on their sites in return for per-click payments. These ads are typically
driven by pay per click search engines like Google or Yahoo, but ads can
sometimes be placed directly on targeted domain names through a domain lease
or by making contact with the registrantof a domain name that describes a
product. Domain name registrants aregenerally easy to identify
through WHOIS records thatarepublicly available at registrar websites.
Classification
Advertising may be categorized in a variety of ways, including by style, target
audience, geographic scope, medium, or purpose.For example, in print
advertising, classification by style can include display advertising (ads with design
elements sold by size) vs. classified advertising (ads without design elements sold
by the word or line). Advertising may be local, national or global. An ad campaign

5. may be directed toward consumers or to businesses. Thepurposeof an ad may
be to raiseawareness (brand advertising), or to elicit an immediate sale (direct
responseadvertising).
Traditional media
Virtually any medium can be used for advertising. Commercial advertising media
can include wall paintings, billboards, streetfurniture components, printed flyers
and rack cards, radio, cinema and television adverts, web banners, mobile
telephone screens, shopping carts, web popups, skywriting, bus stop
benches, human billboards and forehead advertising, magazines, newspapers,
town criers, sides of buses, banners attached to or sides of airplanes
("logojets"), in-flightadvertisements on seatback tray tables or overhead storage
bins, taxicab doors, roof mounts and passenger screens, musicalstageshows,
subway platforms and trains, elastic bands on disposablediapers, doors of
bathroomstalls, stickers on apples in supermarkets, shopping cart
handles (grabertising), the opening section of streaming audio and video, posters,
and the backs of event tickets and supermarketreceipts. Any place an "identified"
sponsor pays to deliver their messagethrough a medium is advertising.
Television
Television advertising is one of the most expensive types of advertising; networks
chargelarge amounts for commercial airtime during popular events. The
annual Super Bowl football game in the United States is known as the most
prominent advertising event on television – with an audience of over 108 million
and studies showing that 50% of those only tuned in to see the advertisements.
The average costof a single thirty-second television spot during this game
reached US$4 million & a 60-second spotdoublethat figure in 2014. Virtual
advertisements may be inserted into regular programming through computer
graphics. Itis typically inserted into otherwise blank backdrops or used to replace
local billboards that are not relevant to the remote broadcastaudience. More
controversially, virtualbillboards may be inserted into the background where
none exist in real-life. This technique is especially used in televised sporting
events. Virtual productplacement is also possible. An infomercial is a long-format
television commercial, typically five minutes or longer. The word "infomercial" is

6. a portmanteau of the words "information" and "commercial". The main objective
in an infomercial is to create an impulse purchase, so that the target sees the
presentation and then immediately buys the productthrough the advertised toll-
free telephone number or website. Infomercials describe, display, and often
demonstrateproducts and their features, and commonly have testimonials from
customers and industry professionals.
Radio
Radio advertisements are broadcastas radio waves to the air froma transmitter
to an antenna and a thus to a receiving device. Airtime is purchased froma
station or network in exchange for airing the commercials. While radio has the
limitation of being restricted to sound, proponents of radio advertising often cite
this as an advantage. Radio is an expanding medium that can be found on air, and
online. According to Arbitron, radio has approximately 241.6 million weekly
listeners, or more than 93 percent of the U.S. population.
Online
Online advertising is a formof promotion that uses the Internet and World Wide
Web for the expressed purposeof delivering marketing messages to attract
customers. Onlineads are delivered by an ad server. Examples of online
advertising include contextual ads that appear on search engine results
pages, banner ads, in pay per click text ads, rich media ads, Social network
advertising, online classified advertising, advertising networks and e-mail
marketing, including e-mail spam. A newer formof online advertising is Native
Ads; they go in a website's news feed and are supposed to improve user
experience by being less intrusive. However, somepeople argue this practice is
deceptive.
Domain Names
Domain name advertising is most commonly done through pay per click web
search engines, however, advertisers often lease spacedirectly on domain names
that generically describetheir products. When an Internetuser visits a website by

7. typing a domain name directly into their web browser, this is known as "direct
navigation", or "type in" web traffic. Although many Internetusers search for
ideas and products using search engines and mobile phones, a large number of
users around the world still usethe address bar. They will type a keyword into the
address bar such as "geraniums" and add ".com" to the end of it. Sometimes they
will do the same with ".org" or a country-codeTop Level Domain (TLD such as
".co.uk" for the United Kingdom or ".ca" for Canada). When Internetusers type in
a generic keyword and add .comor another top-level domain (TLD) ending, it
produces a targeted sales lead. Domain name advertising was originally
developed by Oingo (later known as Applied Semantics), one of Google's early
acquisitions.
Print
Print advertising describes advertising in a printed medium such as a newspaper,
magazine, or trade journal. This encompasses everything frommedia with a very
broad readership base, such as a major national newspaper or magazine, to more
narrowly targeted media such as local newspapers and tradejournals on very
specialized topics. One formof print advertising is classified advertising, which
allows private individuals or companies to purchasea small, narrowly targeted ad
paid by the word or line. Another formof print advertising is the display ad, which
is generally a larger ad with design elements that typically run in an article section
of a newspaper.
Regulation
There have been increasing efforts to protect the public interest by regulating the
content and the influence of advertising. Someexamples include restrictions for
advertising alcohol, tobacco or gambling imposed in many countries, as well as
the bans around advertising to children, which exist in parts of Europe.
Advertising regulation focuses heavily on the veracity of the claims and as such,
there are often tighter restrictions placed around advertisements for food and
healthcare products.

8. The advertising industries within some countries rely less on laws and more on
systems of self-regulation. Advertisers and the media agree on a code of
advertising standards thatthey attempt to uphold. The general aim of such codes
is to ensurethat any advertising is 'legal, decent, honestand truthful'. Some self-
regulatory organizations are funded by the industry, butremain independent,
with the intent of upholding the standards or codes like the Advertising Standards
Authority in the UK.
In the UK, mostforms of outdoor advertising such as the display of billboards is
regulated by the UK Town and County Planning system. Currently, the display of
an advertisement withoutconsent fromthe Planning Authority is a criminal
offenseliable to a fine of £2,500 per offense. In theUS, many communities
believe that many forms of outdoor advertising blight the public realm.[83]
As long
ago as the 1960s in the US there were attempts to ban billboard advertising in the
open countryside. Cities such as São Paulo haveintroduced an outright banwith
London also having specific legislation to controlunlawful displays.
Some governments restrictthe languages that can be used in advertisements, but
advertisers may employ tricks to try avoiding them. In Francefor instance,
advertisers sometimes print English words in bold and French translations in fine
print to deal with Article 120 of the 1994 Toubon Law limiting the use of English).
The advertising of pricing information is another topic of concern for
governments. In the United States for instance, it is common for businesses to
only mention the existence and amount of applicable taxes at a later stageof a
transaction. In Canada and New Zealand, taxes can be listed as separateitems, as
long as they are quoted up-front. In mostother countries, the advertised price
must include all applicable taxes, enabling customers to easily know how much it
will cost them.

9. NAMO ADVERTISING CONCEPT & PROCESS CHART
OUR APPROACH
Indoor Advertising is an eye-catching, innovativeapproach to advertising. By
utilizing internet driven display media outlets such as indoor billboards, display
boards and TVs, (both static and digital), we can deliver a costeffective and
efficient method of reaching out to the consumers our advertisers wantto target.
Marketers can select fromour unique media offerings to select the medium that
best fits their needs.
WHY DO YOU USE NAMO
 High Volume Locations
 Undivided Attention of the audience
 Greater Reception in a casual and relaxed atmosphere
 Extended viewing up to one to two minutes
 Ads are read 95 – 100% of the time
 A welcome alternative to looking at a blank wall
 No tuning out, trashing or turning pages
 Memorization: 84% remember ad details
 Audience targeted specifically by matching customers.
NAMO ADVANTAGES
The use of indoor advertising can provide a powerful medium for ad agencies,
media buyers and advertisers to reach their target audience.
The conceptis simple, ads are strategically placed inside businesses, shops,
showrooms and public spaces where the target market can be found. The message
is presented in a way such that the intended recipient is willingly engaged in
connecting with the advertiser’s message.
NAMO indoor advertisings approachallows and encourages the recipient to
capture the message and take that information with them to be viewed again. We
employ a variety of methods to reach our client’s desired target.

10. RESEARCH WHICH MAKES US DIFFERENT
HOW DOES OUR CONCEPT ACTIVATE?
1. Display media at shops, showrooms andshopping malls are connected
to central ads serving servers
2. Through PatentedTechnology, we deliver ads (static images or videos)
to media screens
3. Basedon Client’s requirements, Media screen(which will be split into 6
slots)can display either a static banner image or play video for fixed
time duration
4. The Ads canbe displayed to set number of screens acrossdifferent
locations/PanIndia at the same time or on different times.
5. Ads are managed and servicedin real-time from the centralad server.

11. PRICING INFORMATION
NAMO has three ad sizes. Advertiser’s artwork is posted on every billboard
at eachvenue –
 Small: 4.5″ x 9″ – 300 per month/30minute
 Medium : 7″ x 9″ – 500 per month/30minute
 Large: 14″ x 9″ – 600 per month/30minute
 Full Screen Ads Display – 800 per month/30 minute
 FooterScreen Ads Display –100 per month/30 minute
One Billboard includes
 3 Frame(4’.5x9’)+
 2 Frame(7’x9’)+
 1 Frame(14’x9’)
 1 Frame Full Screen
 1 FooterScreen
•Addswill be statured
withschedule &will be
sentto specified
location.
Central Panel
•The device will download
the feedviainternet.
(Device comeswith
internetcompatibility).
Installed
Device •The broadcast will follow
alongwithoptionof 5
dividedORsingle screen
display.Singlebottom
movingtextoption.
Television
Display

12. Upon approval of terms and the artwork, ads will be postedthroughout the
following network of venues:
 Min 1000 venues
 Average venues serves 28 lakhs minutes per month on 1000 venues/6
Frames/8hours per day
 1000 Interactive Billboards 28 lakhs impression per month
 No additional charge for creating and linking the advertiser QR Codes and
mobile apps videos ads.
 Production Fee Forone min :-
 300x(‘4.5x9’)x3x1= 900 per month/30minute
 500x(‘7x9’)x2*1= 1000 per month/30minute
 600x(‘14x9’)x1*1= 600 per month/30minute
 800x(’Full Screen”)x1*1= 800 per month/30minute
 FooterScreen Ads Display –100 per month/30 minute
STUCTURED NETWORKING
The NAMO’s online display network lets you target the most eligible prospects
on desktop and mobile, both on and across other local, national and niche
websites. Helping your business get noticed by those who are most likely to be
in the market for your products orservices. Our digital marketing experts
analyze and optimize your campaign to maximize ROI and you’ll have access
to an award-winning advertisement design team.
TARGET MARKET
 InAd TV Systems can design the perfect system for any corporation or
institution.
 Our productcan be incorporated into any existing network or work as a
stand-alone system. Every system sent out can be customized to fit your
décor.
 If social media is your thing, then let us implement a Social Networking
application to increase online traffic.
 InAd TV Systems is digital signage that gets noticed and will boostyour
marketing efforts!

13.  This system is designed for restaurant owners, entertainment operators, or
anyone that has a high-traffic restroom.
 Get your message out quickly to the masses in the most captivating way and
eliminate most of your printing expenses by displaying specials, upcoming
events, or any info you'd like on your screens.
 Most importantly, you can make money by placing ads from surrounding
businesses, vendors, or liquor purveyors on your system. Your investment
will turn heads and payoff quickly!
 Let our team of professionals create a network for you in the market of your
choice.
 This package is perfect for college students who want a business while
attending school.
 We will secure locations, install all the equipment, and provide marketing
material so you can start making money immediately.
 Our "In-A-Box" system is an affordable plug-n-play system that is delivered
directly to your doorand can be installed by a novice, a digital pro, or
anyone in-between.
 This solution is perfect for individuals or companies who don'twant to
reinvent the wheel.
 InAd TV, the pioneers of digital restroom advertising, can assist you and
supply you with everything you need!
5 TVs ANNUAL
• 25000.00/Year/1800min/Frame
• 200.00 Activation Fee
10 TVs ANNUAL
• 55000.00/Year/3600min/Frame
• 200.00 Activation Fee
15 TVs ANNUAL
• 85000.00/Year/5400min/ Frame
• 200.00 Activation Fee

14. TAILOR MADEAPPROACH
Each installation is independently programmed, so
you can design a different advertising campaign depending on your targeted
prospects.
PICK YOUR
AUDIENCE
GENDER
AGE INCOME
LEVEL

16. NAMO CORPORATE PLAN
KEY FEATURES
Interconnectivity with centrally managed controls.
Dedicated advertisement of our brand & ease of
changing when required.
For institutions, it can create an information
system to build in effective communication
through the internal television network.
Institutions like Hospitals, Semi Government
departments, Training Institutes, & commercial
establishments like Hotels, Restaurant chains, Shop
Store Chains, Education Hubs….
You can cross advertise through our mobile
application NAMO DIGI MONEY.

17. Advertise your product category or market
your service.
Advertise your location, your brand.
Get your own adds promoted at all NAMO
Offline & Online network.
Locate our television advertisement network
location on the app.
COMBO OFFER
5 Televisions
………………………………………………………………………………………
…………Rs.2000

18. 5-10 Televisions
………………………………………………………………………………………
………..Rs.1500
11 & above Televisions
……………………………………………………………………………………..
Rs.1000
Bottom Text
Footer………………………………………………………..no charges
for the first year.
Be a NAMO Broadcast Partner
STEP 1 Advertise your brand at our network & let our other
partners advertise at your internal network…. STEP 2 Start
earning through our monthly Televisión partner program STEP
3 Redeem points across NAMO Partners, Redeem Your points
against your monthly corporate subscriptions.
Pricing for Advertisers
Brand at our locations at Rs.5000/15 Hours/Month/ Full
Screen.

19. Bottom Text Footer Ads Display price Rs.900/15
Hours/Month.
Partner with us & Earn!
Share your screen for external advertising earn 5% of the
total advertising cost billed.
Introduce NAMO to new advertisers & earn 10% of the total
advertising cost billed.
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www.namoadvertising.com