SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Beyond the Click:  Planners Use Search Beyond SEM
Today’s Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Ways to Use Search Data  Beyond SEM
1. (Re)Define your audience Source: Microsoft adCenter Labs Women 18-34
2. Competitive Intelligence Source: AdGooroo Sitters & Nannies Training, Job Hunting General Listings, Background Checks Live-Ins, AuPairs Disabilities, Non-profits
3. Refine your USP Source: Twitter Search Safety Cost Convenience Location
  4. Adjust your product line/features   Source: AdGooroo Let’s watch the pets too!
  5. Decide what markets to support Source: Google Insights for Search Time to open the Alaska branch!
  6. (Re)Develop your Web site Source: Microsoft adCenter Labs Focus on Depth of Content, Info, and Engagement. Don’t Drive Straight to Lead Forms!
  7. Tweak your non-search advertising creative Source: Yahoo Buzz Ads should make moms feel good about themselves!
  8. Inform your online display media buys Source: comScore Marketer Buy CafeMom, HotChalk and Disney!
  9. Measure performance of offline ads Source: Google
  9. Measure performance of offline ads Source: Google Jan 31 st Feb 13 th   6:00 – 7:00PM Feb 17 th  & 18 th   Feb 22 nd 5:00-6:00PM Feb 24 th 5:00 – 6:00PM Hourly
10. Predict elections  Source: http://www.findresolution.com/2008/11/can-google-predict-election.html
10. Predict elections  Source: Google Insights for Search
10. Predict elections  Source: Google Insights for Search
10. Predict elections  Source: CNN
10. Predict elections  Source: http://digitalseachange.blogspot.com/2008/11/googling-next-president.html

Weitere Àhnliche Inhalte

Was ist angesagt?

Virtual Class: Raising Visibility // Week 4
Virtual Class: Raising Visibility // Week 4Virtual Class: Raising Visibility // Week 4
Virtual Class: Raising Visibility // Week 4
KDMC
 
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimiseSocial Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
Our Social Times
 
Natalie Henley
Natalie Henley Natalie Henley
Natalie Henley
Mediabistro
 

Was ist angesagt? (20)

Virtual Class: Raising Visibility // Week 4
Virtual Class: Raising Visibility // Week 4Virtual Class: Raising Visibility // Week 4
Virtual Class: Raising Visibility // Week 4
 
AI-megeddon: Are the Machines Coming for Your Job? - 2017 MnSearch Summit
AI-megeddon: Are the Machines Coming for Your Job? - 2017 MnSearch SummitAI-megeddon: Are the Machines Coming for Your Job? - 2017 MnSearch Summit
AI-megeddon: Are the Machines Coming for Your Job? - 2017 MnSearch Summit
 
Pubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International MarketsPubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International Markets
 
Search Landscape Web 2.0 Expo 2010
Search Landscape Web 2.0 Expo 2010Search Landscape Web 2.0 Expo 2010
Search Landscape Web 2.0 Expo 2010
 
Intro to Mozcon 2016
Intro to Mozcon 2016Intro to Mozcon 2016
Intro to Mozcon 2016
 
Surviving Personalization with Bing and Google - SMX Advanced 2012
Surviving Personalization with Bing and Google - SMX Advanced 2012Surviving Personalization with Bing and Google - SMX Advanced 2012
Surviving Personalization with Bing and Google - SMX Advanced 2012
 
1+1=3: Using Search Marketing to Amplify TV Buys
1+1=3: Using Search Marketing to Amplify TV Buys1+1=3: Using Search Marketing to Amplify TV Buys
1+1=3: Using Search Marketing to Amplify TV Buys
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
 
Unleashing the Power of Search and Social Integration - 2017 MnSearch Summit
Unleashing the Power of Search and Social Integration - 2017 MnSearch SummitUnleashing the Power of Search and Social Integration - 2017 MnSearch Summit
Unleashing the Power of Search and Social Integration - 2017 MnSearch Summit
 
7 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 20177 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 2017
 
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimiseSocial Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimise
 
Natalie Henley
Natalie Henley Natalie Henley
Natalie Henley
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
 
The New 1+1=3: Using Search Marketing to Amplify TV Buys
The New 1+1=3: Using Search Marketing to Amplify TV BuysThe New 1+1=3: Using Search Marketing to Amplify TV Buys
The New 1+1=3: Using Search Marketing to Amplify TV Buys
 
Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011
 
Neil Pursey - Is Social Media affecting SEO
Neil Pursey - Is Social Media affecting SEONeil Pursey - Is Social Media affecting SEO
Neil Pursey - Is Social Media affecting SEO
 
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
 
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
Maven Social Influencer & Social Media Platform
Maven Social Influencer & Social Media PlatformMaven Social Influencer & Social Media Platform
Maven Social Influencer & Social Media Platform
 

Andere mochten auch

Because The Partner You Choose Counts
Because The Partner You Choose CountsBecause The Partner You Choose Counts
Because The Partner You Choose Counts
Mike Duarte
 
Why Enterprise Architecture Must drive Cloud Strategy and Planning
Why Enterprise Architecture Must drive Cloud Strategy and PlanningWhy Enterprise Architecture Must drive Cloud Strategy and Planning
Why Enterprise Architecture Must drive Cloud Strategy and Planning
Rateb Abu Hawieleh
 

Andere mochten auch (6)

Because The Partner You Choose Counts
Because The Partner You Choose CountsBecause The Partner You Choose Counts
Because The Partner You Choose Counts
 
Partner Selection Handout
Partner Selection HandoutPartner Selection Handout
Partner Selection Handout
 
How to Choose an SEM Partner
How to Choose an SEM PartnerHow to Choose an SEM Partner
How to Choose an SEM Partner
 
Why Enterprise Architecture Must drive Cloud Strategy and Planning
Why Enterprise Architecture Must drive Cloud Strategy and PlanningWhy Enterprise Architecture Must drive Cloud Strategy and Planning
Why Enterprise Architecture Must drive Cloud Strategy and Planning
 
Cross-Selling & Up-Selling with Miller Heiman
Cross-Selling & Up-Selling with Miller HeimanCross-Selling & Up-Selling with Miller Heiman
Cross-Selling & Up-Selling with Miller Heiman
 
How To Choose A Business Partner
How To Choose A Business PartnerHow To Choose A Business Partner
How To Choose A Business Partner
 

Ähnlich wie 10 Ways To Use Search Beyond SEM - OMMA Global NY 2009

Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Coryon.com
 
Basics_Digital_Media_Class
Basics_Digital_Media_ClassBasics_Digital_Media_Class
Basics_Digital_Media_Class
GEORGE OHAN
 
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
Autumn Quarantotto
 
Digital Marketing Strategy on a Budget
Digital Marketing Strategy on a BudgetDigital Marketing Strategy on a Budget
Digital Marketing Strategy on a Budget
leadsdubai
 
An Introduction to Digital Marketing
An Introduction to Digital MarketingAn Introduction to Digital Marketing
An Introduction to Digital Marketing
Jaiser Abbas
 
Partners_Connect_May_2016Opt
Partners_Connect_May_2016OptPartners_Connect_May_2016Opt
Partners_Connect_May_2016Opt
Jim Bilello
 
Scaling Quality v1.3
Scaling Quality v1.3Scaling Quality v1.3
Scaling Quality v1.3
Michael King
 

Ähnlich wie 10 Ways To Use Search Beyond SEM - OMMA Global NY 2009 (20)

Top SEO & Socia Media Marketing Tips
Top SEO & Socia Media Marketing TipsTop SEO & Socia Media Marketing Tips
Top SEO & Socia Media Marketing Tips
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
 
Goldladder SEO Presentation
Goldladder SEO PresentationGoldladder SEO Presentation
Goldladder SEO Presentation
 
The Web Marketing Road Trip
The Web Marketing Road TripThe Web Marketing Road Trip
The Web Marketing Road Trip
 
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
 
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
 
Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing
Borkholder Buildings Dealer Mtg - Importance & Tips for Web MarketingBorkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing
Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing
 
Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns
 
Basics_Digital_Media_Class
Basics_Digital_Media_ClassBasics_Digital_Media_Class
Basics_Digital_Media_Class
 
INTEGRATE 2016 - Nikki Powley & Stephen Hoops
INTEGRATE 2016 - Nikki Powley & Stephen HoopsINTEGRATE 2016 - Nikki Powley & Stephen Hoops
INTEGRATE 2016 - Nikki Powley & Stephen Hoops
 
Digital Marketing 101 for Charter Schools - What You Need to Be Successful
Digital Marketing 101 for Charter Schools - What You Need to Be SuccessfulDigital Marketing 101 for Charter Schools - What You Need to Be Successful
Digital Marketing 101 for Charter Schools - What You Need to Be Successful
 
Giving Marketing A Voice Shashi Bellamkonda Digital Summit 2017
Giving Marketing A Voice  Shashi Bellamkonda Digital Summit 2017Giving Marketing A Voice  Shashi Bellamkonda Digital Summit 2017
Giving Marketing A Voice Shashi Bellamkonda Digital Summit 2017
 
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
Shashi Bellamkonda - Giving Marketing a Voice - 10 Steps to Marketing Using V...
 
Giving Marketing a Voice: 10 Steps for Marketing with Voice Assistants
Giving Marketing a Voice: 10 Steps for Marketing with Voice AssistantsGiving Marketing a Voice: 10 Steps for Marketing with Voice Assistants
Giving Marketing a Voice: 10 Steps for Marketing with Voice Assistants
 
Digital Marketing Strategy on a Budget
Digital Marketing Strategy on a BudgetDigital Marketing Strategy on a Budget
Digital Marketing Strategy on a Budget
 
An Introduction to Digital Marketing
An Introduction to Digital MarketingAn Introduction to Digital Marketing
An Introduction to Digital Marketing
 
Partners_Connect_May_2016Opt
Partners_Connect_May_2016OptPartners_Connect_May_2016Opt
Partners_Connect_May_2016Opt
 
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
 
Scaling Quality v1.3
Scaling Quality v1.3Scaling Quality v1.3
Scaling Quality v1.3
 
PresentaciĂłn para Google Partners Connect Mayo 2016
PresentaciĂłn para Google Partners Connect Mayo 2016PresentaciĂłn para Google Partners Connect Mayo 2016
PresentaciĂłn para Google Partners Connect Mayo 2016
 

Mehr von Aaron Goldman

Mehr von Aaron Goldman (12)

The Perfect Search Engine
The Perfect Search EngineThe Perfect Search Engine
The Perfect Search Engine
 
Making Social Media Matter for Your Business
Making Social Media Matter for Your BusinessMaking Social Media Matter for Your Business
Making Social Media Matter for Your Business
 
Facebook Advertising Best Practices
Facebook Advertising Best PracticesFacebook Advertising Best Practices
Facebook Advertising Best Practices
 
Whats Hot in Digital Marketing?
Whats Hot in Digital Marketing?Whats Hot in Digital Marketing?
Whats Hot in Digital Marketing?
 
SMOC Keynote: Social Media Advertising vs. Search Engine Marketing
SMOC Keynote: Social Media Advertising vs. Search Engine MarketingSMOC Keynote: Social Media Advertising vs. Search Engine Marketing
SMOC Keynote: Social Media Advertising vs. Search Engine Marketing
 
Personalization vs. Privacy: Implications for Advertising
Personalization vs. Privacy: Implications for AdvertisingPersonalization vs. Privacy: Implications for Advertising
Personalization vs. Privacy: Implications for Advertising
 
Putting the People Back in Paid Search - Aaron Goldman - ad:tech SF 2011
Putting the People Back in Paid Search - Aaron Goldman - ad:tech SF 2011Putting the People Back in Paid Search - Aaron Goldman - ad:tech SF 2011
Putting the People Back in Paid Search - Aaron Goldman - ad:tech SF 2011
 
Getting Googley at SES Chicago 2010
Getting Googley at SES Chicago 2010Getting Googley at SES Chicago 2010
Getting Googley at SES Chicago 2010
 
State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA
State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMAState Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA
State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA
 
10 Hottest Areas Of Digital Marketing
10 Hottest Areas Of Digital Marketing10 Hottest Areas Of Digital Marketing
10 Hottest Areas Of Digital Marketing
 
RFPs - Fundamentally Broken? Search Insider Summit 5-8-09
RFPs - Fundamentally Broken? Search Insider Summit 5-8-09RFPs - Fundamentally Broken? Search Insider Summit 5-8-09
RFPs - Fundamentally Broken? Search Insider Summit 5-8-09
 
Search In A Recession - DPAC
Search In A Recession - DPACSearch In A Recession - DPAC
Search In A Recession - DPAC
 

KĂŒrzlich hochgeladen

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
DitasDelaCruz
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

KĂŒrzlich hochgeladen (20)

WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 

10 Ways To Use Search Beyond SEM - OMMA Global NY 2009

  • 1. Beyond the Click: Planners Use Search Beyond SEM
  • 2.
  • 3. 10 Ways to Use Search Data Beyond SEM
  • 4. 1. (Re)Define your audience Source: Microsoft adCenter Labs Women 18-34
  • 5. 2. Competitive Intelligence Source: AdGooroo Sitters & Nannies Training, Job Hunting General Listings, Background Checks Live-Ins, AuPairs Disabilities, Non-profits
  • 6. 3. Refine your USP Source: Twitter Search Safety Cost Convenience Location
  • 7. 4. Adjust your product line/features Source: AdGooroo Let’s watch the pets too!
  • 8. 5. Decide what markets to support Source: Google Insights for Search Time to open the Alaska branch!
  • 9. 6. (Re)Develop your Web site Source: Microsoft adCenter Labs Focus on Depth of Content, Info, and Engagement. Don’t Drive Straight to Lead Forms!
  • 10. 7. Tweak your non-search advertising creative Source: Yahoo Buzz Ads should make moms feel good about themselves!
  • 11. 8. Inform your online display media buys Source: comScore Marketer Buy CafeMom, HotChalk and Disney!
  • 12. 9. Measure performance of offline ads Source: Google
  • 13. 9. Measure performance of offline ads Source: Google Jan 31 st Feb 13 th 6:00 – 7:00PM Feb 17 th & 18 th Feb 22 nd 5:00-6:00PM Feb 24 th 5:00 – 6:00PM Hourly
  • 14. 10. Predict elections Source: http://www.findresolution.com/2008/11/can-google-predict-election.html
  • 15. 10. Predict elections Source: Google Insights for Search
  • 16. 10. Predict elections Source: Google Insights for Search
  • 17. 10. Predict elections Source: CNN
  • 18. 10. Predict elections Source: http://digitalseachange.blogspot.com/2008/11/googling-next-president.html