Social Media: Understanding its relevance in the public sector environment
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Presentation for Alabama County Administrators
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Social Media: Understanding its relevance in the public sector environment
- 1. Anne Mims Adrian, PhD Extension Specialist, Alabama Cooperative Extension System www.slideshare.net/aafromaa www.twitter.com/aafromaa aadrian@auburn.edu
- 2. What are the benefits of social media? What are your fears? What do you want to learn and understand today?
- 3. 100 Million Twitter accounts Twitter messages growing exponentially On the way to 10 Billion tweets That’s 10,000,000,000
- 4. 48 hours of video uploaded every minute to YouTube (March 2011) Will take 8 years to watch videos that uploaded in a single day
- 5. 800 Million Facebook accounts 140 Billion Photos have been uploaded. 70 Billion will be added this year. In July 2010 time spent on Facebook surpassed time spent on Google.
- 6. Mobile Social Networking App audience grew 126% to 42.3 Million users in the past year. 38% of Americans own a smartphone. An average of 35 apps installed.
- 7. 40% of Tablet and Smartphone Owners use them while watching TV. Email (men & women) Social networking (more women than men) Sports scores (more men than women)
- 8. Local Newspaper 18-39 years old 16% 40+ years old 34% Local TV 18-39 years old 19% 40+ years old 34% Internet 18-39 years old 26% 40+ years old 12%
- 9. Local Newspaper 18-39 years old 9% 40+ years old 26% Local TV 18-39 years old 7% 40+ years old 16% Internet 18-39 years old 6% 40+ years old 5%
- 10. 69% Americans say that if their local newspaper no longer existed, it would not have a major impact on their ability to keep up with information and news about their community. Newspapers is the source people rely on most for most local related topics.
- 11. Increases internal communication. Builds leadership. Improves existing relationships. Increases organizational visibility. Improves media coverage.
- 12. Expands influence. Improves customer service. Adds learning from clients. Increases responsive. Increases potential of innovativeness and creativity.
- 13. Set goals and objectives. Align social media goals with the organization’s goals.
- 14. Stop thinking of social media as another broadcast method.
- 15. Relax and experiment (some). Learn with an individual account.
- 16. Establish an organizational presence. Establish a way to listen and respond. Encourage individual participation. Evaluate and re-establish goals and objectives.
- 17. Connect with people like you and people not like you. Don’t create and promote ‘echo chambers’
- 18. Facilitate communication and collaboration, internally. Provide timely and relevant news efficiently (via RSS). Facilitate communication and collaboration, for the interested public. Monitor Media and Internet (for information and PR).
- 19. Guidelines that allow for the use of social media that aligns with the goals. Existing organization policies. Do they need to be adjusted. Realistic individual participation.
- 20. Search is becoming harder to use effectively. Social recommendations are becoming more important online.
- 21. Mobile Video Gaming Geolocation
- 22. Media literacy: consuming and producing Network literacy: effectively using online networks Curation: gathering, filtering, making sense in context
- 25. Anne Mims Adrian, PhD Extension Specialist, Alabama Cooperative Extension System www.slideshare.net/aafromaa www.twitter.com/aafromaa aadrian@aces.edu
Hinweis der Redaktion
- http://www.flickr.com/photos/daniel_knecht/4443465544/
- http://blog.twitter.com/2011/09/one-hundred-million-voices.html
- https://www.facebook.com/press/info.php?statisticsWhile those photos are mostly of people having fun, don’t discount they can be photos (good or bad) of your county govt.Search is not what it used to be. Social recommendations are becoming more and more important.
- http://www.readwriteweb.com/archives/comscore_mobile_social_networking_app_audience_grows_126_in_past_yearFrom comScorehttp://blog.nielsen.com/nielsenwire/online_mobile/infographic-the-most-valuable-digital-consumers/http://www.flickr.com/photos/johanl/4580058581/sizes/z/in/faves-aafromaa/
- http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/http://www.flickr.com/photos/lexrex/59956502/in/faves-aafromaa/
- http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdfAmericans report watching local TV news than any other source—which has led to widely held idea that people go there for most of their community news and information. But it also finds that Americans tend to rely on the medium for just a few topics—mainly weather, breaking news, and to a lesser degree, traffic.
- http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdf
- http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdfYet the data show that newspapers play a much bigger role in people’s lives than many may realize. Newspapers (both the print and online versions, though primarily print) rank first or tie for first as the source people rely on most for 11 of the 16 different kinds of local information asked about—more topics than any other media source.But most of these topics—many of which relate to civic affairs such as government—taxes, etc., are ones followed by fewer Americans on a regular basis.In other words, local TV draws a mass audience largely around a few popular subjects; local newspapers attract a smaller cohort of citizens but for a wider range of civically oriented subjects. The survey also sheds light on the emerging role of the internet as people seek local news and information. The internet is defined here as web-only online destinations. For adults generally, the internet is a main source for information about restaurants and other local businesses, and it is tied with newspapers as a top source for material about housing, jobs and schools—all areas that place a special value on consumer input. Yet when one looks at the 79% of Americans who are online, the internet is the first or second most relied-upon source for 15 of the 16 local topics examined. For adults under 40, the web is first for 11 of the top 16 topics—and a close second on four othershttp://www.flickr.com/photos/62693815@N03/6277337422/
- From Social Media The Right Way by Scott McCollum and Allyson Brake, North Carolina State Extensionhttp://www.flickr.com/photos/kenlund/6120183885/in/set-72157627744671058/
- From Social Media The Right Way by Scott McCollum and Allyson Brake, North Carolina State Extensionhttp://www.flickr.com/photos/kenlund/6120417865/in/set-72157627745267612
- http://www.flickr.com/photos/g_kat26/3379204852/in/faves-aafromaa/
- http://www.flickr.com/photos/24801682@N08/3668124051/
- http://www.flickr.com/photos/hellogreenstar/5735502525/
- From Social Media The Right Way by Scott McCollum and Allyson Brake, North Carolina State Extensionhttp://www.flickr.com/photos/23072179@N00/398895543/in/faves-aafromaa/
- http://dmlcentral.net/blog/whitney-burke/digital-opportunities-civic-education
- http://government20bestpractices.pbworks.com/w/page/10044431/Canada
- http://www.flickr.com/photos/mikebaird/6201269477/
- http://www.flickr.com/photos/torley/2610133706/in/faves-aafromaa/
- http://couros.wikispaces.com/Media+Literacy
- http://www.flickr.com/photos/dottiemae/5393880728/
- http://couros.wikispaces.com/Media+Literacy