This presentation was developed as a session at the Eat Smart New York Conference. http://blog.anneadrian.com

1. Social Networking in Extension March 3, 2010 Anne Mims Adrian, PhD aadrian@auburn.edu www.twitter.com/aafromaa blog.anneadrian.com www.slideshare.net/aafromaa

2. What is "social networking"? Social networks builds on social relations among people who share common interests, goals, and/or activities. en.wikipedia.org/wiki/Social_networking

3. Social networks and media

4. Look at ourselves What are we about? What are Cooperative Extension goals and mission? How do we immerse ourselves in communities—online and physical communities? flickr.com/photos/ephramjames/1483706895/

5. Are we where the people are? 27% of US have heard of Cooperative Extension.

6. Old way One to one (no scaling). Broadcast (one to many) Controlled publishing Static Photo: flickr.com/photos/hugovk/16072296/

7. New Way Interactive Relevant Scalable Inclusive Responsive Timely Photo: flickr.com/photos/yourdon/4049950966/

8. New way allows Fast connections Easy publishing Collaboration Going where the people are Maintaining relationships with clients Building & confirming reputations online flickr.com/photos/goldberg/1376718557/

9. Think of new tools in news ways.Not new tools in old ways. flickr.com/photos/yourdon/2715599454/

10. 400 million 175 million 75 million 60 million 96 million videos (March 2009) People are here:

11. Mobile computing In 2009, smartphone ownership increased from 11% to 17% of mobile users. 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

12. Be ready for fire hose effect Photo: flickr.com/photos/theclaytaurus/4184188053/

13. Learn to look at online differently Think of online social circles much like we think of face-to-face social circles. Photo: www.flickr.com/photos/carfagno/2449419610/

14. Transparency is whether you are online or not. Photo: flickr.com/photos/einaros/3453909796/

15. ListenLearnConnectShare Photo: www.flickr.com/photos/jdawg/484678361/

16. Learn to be technically adept. flickr.com/photos/liewcf/3547134847/

17. Extension Blog Examples Eat, Save, and Be Healthy:Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/ Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University fcsedu-connector.blogspot.com/

18. Nutrition Blog Examples Dr. Joel Fuhrman, MD’s blog serves as a forum to promote discussion on diet, fitness, health and green living. Dr. Fuhrman’s high-nutrient, vegetable-based diet style is the key to optimal health, increased longevity and disease prevention. www.diseaseproof.com/

19. Nutrition Twitter Examples Paul McConaughy (@minutrition) twitter.com/minutrition USDA Food Safety @USDAFoodSafety twitter.com/USDAFoodSafety

20. Social Networks Examples ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

21. Families, Food, and Fitness eXtensionCoPextension.org/families%20food%20fitness Facebook facebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts Twitter @FFFCoP twitter.com/FFFCoP

22. What are some examples from other Extension professionals? eXtension People https://www.extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List http://twitter.com/aafromaa/cooperative-extension

23. Integrate Social Media: Andy Kleinschmidt’s Agriculture in the Van Wert County Blog: agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidt Facebook: www.facebook.com/people/Andy-Kleinschmidt/1385565024 Linkedin: www.linkedin.com/pub/4/b19/4 FriendFeed: friendfeed.com/akleinschmidt Plaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt Orkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5 Community of Science Expertise profile: http://myprofile.cos.com/aklein_1

24. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media people.extension.org Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas

25. Resources Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

26. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664

27. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa Anne Mims Adrian