Presentation by Jonny Shaw, Master Chieftan of Naked Play at New York's Advertising Week on the future of advertising in the mobile space. You can find the full panel discussion here. http://www.dailymotion.com/video/xlj5n3_aw8-inside-mobile-the-view-from-silicon-valley_news

2. THE INTERRUPTION MODEL
Zynga’s mobile apps run interruptive mobile advertising during a game.
To get an ad free version, we are
forced to pay for a premium version.
Not only is it irritating, it teaches
people that mobile ads are an
annoyance you should pay to escape.
THIS HAS TO GO.

3. GREAT MOBILE COMMUNICATION CREATES aN EXPERIENCE
TOY TOYOTA
Toy Toyota is a mobile app experience that where
children become backseat drivers. Using the mobile
phone’s accelerometer
and GPS functionality
to allow them to drive
through a virutal world
that mimics reality while
their parents drive.

4. The next frontier is “advertising”
which enhances not disrupts ...
Which harnesses the power of the
mobile experience ...
Which ushers in the birth of truly
interactive digital communications