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"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph

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At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

- By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j)
- You can watch the full talk here: http://bit.ly/2iPUIp1
- Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/

Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them 

Veröffentlicht in: Internet
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"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph

  1. 1. History Growth Process Growth Ops Definite Optimism ivan@yesgraph.com
  2. 2. History iRobot Tipjoy, YC W08 Facebook Dropbox YesGraph, YC W15
  3. 3. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments
  4. 4. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments
  5. 5. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments
  6. 6. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments
  7. 7. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments
  8. 8. Growth Ops
  9. 9. Talk to Customers
  10. 10. % Retained Age
  11. 11. User Age % Retained
  12. 12. Retention is King
  13. 13. Mapping a Mobile App 1.app store → search 2.install 3.open app & register 4.notification → reengagement
  14. 14. app store → search which search terms category rankings featured rankings by category search paid acquisition
  15. 15. install screenshots reviews & ratings title & description app size
  16. 16. open & register value prop copytext vs demo onboarding & education permissions prompts preview app experience form fields
  17. 17. notification channel: email vs push transactional vs lifecycle vs ... CTA copytext
  18. 18. notification —> reengagement deep link into app page degree: # days in last 7 which actions taken cycle to trigger others
  19. 19. Usage Convert Viral Coefficient Spread Invites Inviters New Invites New All Users * * = =* * Inviters All Users Mapping a Viral Flow
  20. 20. Triage
  21. 21. Triage
  22. 22. Experimental Doc 1.Overview 2.Hypothesis 3.Implementation Notes 4.Results & Data 5.Lessons Learn
  23. 23. Experimental Docs
  24. 24. Target 3 Experiments per week
  25. 25. Growth Team Org Chart vs
  26. 26. Growth Team Org Chart
  27. 27. Become a Definite Optimist
  28. 28. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments 5. Keep score Definite Indefinite Optimism US 50s-60s US today Pessimism China Europe
  29. 29. $0.03 2030
  30. 30. $0.03 months laer
  31. 31. solar mars ML bio to work online courses & work connected world new silicon valley

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