You know that your startup grows at the rate of which your KPIs move and by how much better your product is than the alternatives. But the limiting factor of growth is your team’s confidence. If they fear failure and you can’t build their confidence and conviction at scale, then that’s really gonna hurt you.
How do you make your teams push boundaries and embrace failure while:
- creating a mission driven startup
- making customers happy, sustainably
- building conviction
- And all of the above at scale?
The amazing Nilan Peiris, VP Growth at TransferWise, shared his 5 key growth strategies at TransferWise and how you can replicate this in your startup with us at The Family!
Nilan joined TransferWise’s growth team 7 years ago, as one of 60 employees. Now, 1500+ employees later, he’s the VP of Growth and has implemented incredible growth strategies which have underpinned the unbelievable success that TransferWise has achieved. He will share his 5 key growth strategies at TransferWise and tell you how you can replicate these to grow your startup. This is an exceptional individual you'll really want to listen to!
TransferWise:
A global tech company and the cheapest alternative to transfering money internationally. TransferWise customers send over £3bn every month, saving themselves £3m every day. It’s raised $397m from investors such as Andreessen Horowitz and Sir Richard Branson.
The Family:
The Family nurtures ambitious startups in Europe. Could it be you?
- A community of +600 founders & a team of 30 warriors on-demand
- An infrastructure of services to help you grow fast
- Access to the best capital in Europe (€500M raised collectively)
The Family is a minority, strategic and long-term associate in +270 startups in Europe. Based in Paris, London and Berlin, we provide education, tools, and access to capital to ambitious founders. Raised €500M for our portfolio so far. If we can help entrepreneurs make the most of the European ecosystem, we'll be happy!
35. Money without borders.
Instant, convenient, transparent
and eventually free
We’re powering money for people and businesses:
to pay, to get paid, to spend, in any currency,
wherever you are, whatever you’re doing
36. @nilanp
1. Growth at TransferWise
2. 5 steps to replicate this in your
organisation
37. Step 1 - Find your mission
Step 2 - Let your customers lead you
Step 3 - Build a 10x product
Step 4 - Marketing at TransferWise
Step 5 - Scale
@nilanp @cataflu
55. Being customer led means putting
customers ahead of shareholders
Relentlessly listening to them will
help you discover your Mission
@nilanp
Let your customers lead you
(to your mission)
56. Step 1 - Find your mission
Step 2 - Let your customers lead you
Step 3 - Build a 10x product
Step 4 - Product growth=People Growth
Step 5 - Scale
@nilanp @cataflu
64. To build a 10x product you need to build
something that doesn’t exist.
This takes a long time - and usually has many
set backs
To get through these you need to build
conviction on what matters to your customers
@nilanp
Build a 10x product
65. Step 1 - Find your mission
Step 2 - Let your customers lead you
Step 3 - Build a 10x product
Step 4 - Marketing at TransferWise
Step 5 - Scale
@nilanp @cataflu
82. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Regulated
and
available
Instantly
and almost
zero cost
IdentityOnboarding Worry Evangelism
Problem
awareness
83. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Currencies OperationsVerificationConversion Experience ViralityComparison
Regulated
and
available
Instantly
and almost
zero cost
IdentityOnboarding Worry Evangelism
Problem
awareness
85. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Central teams
Regional teams
86. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Central teams
Regional teams
Use case teams
87. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Central teams
Regional teams
Use case teams
Platform teams
88. We have over 1,500 people working
in autonomous teams today in offices
from Singapore to New York
@nilanp @flat__mike