This slide is about Nokia's Company up and down since they are established until now.

1. BFT 110
ORGANIZATIONAL BEHAVIOR
NOKIA
LECTURER’S NAME : MR SUFINO ZUHAILY MOHD SUFIAN
NURUL HIDAYAH BT MUHAMMAD NOR 141240268
NUR ASYIQIN BT ABDUL MANAF 141243136
SITI ZULAIKHA BT ROHAIDZAT 141243158
SITI KHALIJAH BT RAMLI 141240296
SURYANI NADIA BT KHAIRUDDIN 141240305
NURIDDIN RAKHMATOV 141240031-5

4. BACKGROUND HISTORY
Starts in 1865, when
engineer Fredrik
Idestam established
a wood-pulp mill in
southern Finland
and started
manufacturing
paper.
Nokia
Corporation had
five major
businesses
which are
rubber, cable,
forestry,
electronics and
power
generation.
In the late 19th
century, Nokia
added electricity
as a branch of
its business
activities.
In 1912, Nokia
set up Finish
Cable Work and
in 1962 they
develop their
first electronics
devise, which is
a pulse analyzer
for use in
nuclear power
plant.
In 1963, they
develop on radio
telephone and
become third
largest
television
manufacturer in
Europe by 1987.
In 1970, Nokia
established the
radio telephone
company,
Mobira Oy as a
joint venture
with the Finish
TV maker
Salora.
Mobira Senator
was their first
car phone,
produced in
1982. In 1987,
Nokia
introduced
Mobira Cityman,
the first
handheld mobile
phone
By the year
1994, Nokia
launched the
2100 series, the
first feature for
the Nokia Tune
Ringtone.
By the year
1998, Nokia
established
itself as the
world leader in
mobile phones
sales
In 2007, Nokia
Corporation
began falling
apart to compete
with other
brands like
Apple and
Samsung.
This due to the
reason that they
have problem
from inside the
company and also
because of the
competitors start
to introduce
smartphones with
fully touch screen
and have more
apps

5. CASE STUDY 1
WHY NOKIA FAIL TO SUSTAIN
ITS TECHNOLOGY
INNOVATION?

6. Due to the
competition
faced by the
firm from
Google and
Apple.
Their failures
in sustaining
the
leadership in
advanced and
emerging
market
They did not
pay attention
to the new
entrants as
they believe
that they are
strong
enough to
survive in the
market
They believe
that, they do
not require
new
technology
and new
product as
they already
have
captured the
customer
value.
They refuse
to accept the
change in
technology.
They also
refuse to
accept the
new idea
given by the
new
employee as
they think
that the idea
might cause
them to loss.

7. CASE STUDY 2
WHY NOKIA FAILED IN
BRINGING OUT NEW IDEAS?

8. The big competition from the low-cost
producer in emerging economies
The company had a problem inside the
company. This problem clearly can be seen
when the previous CEO of Nokia refuse to
accept the change suggested by their
employees.
Cause lot of expenses and will not be
accepted by consumers.
They realize that they had made a mistake
and try to overcome it, it was too late as in
October 2009, Nokia had announced its loss
Manage to overcome or find the solution for
the problem that they faced

9. CASE STUDY 3
HOW NOKIA OVERCOME THEIR
FAILURE IN THE SELL AFTER
2007?

10. • Symbian
• Microsoft Office
By a joint
venture
• In September 2009
• Mr. Stephen Elop
• Microsoft executive
Change the CEO
• Multi functioning apps
• Touchscreen
• Android
Use new
technology
• Nokia Lumia 800
• A Microsoft Office logo sits
• Nokia Lumia 920
Produce new
model

12. SUGGESTION
Adopt with
new
technology
Provide
employee
recognition
program
Use
empowerment
program
Avoid coercive
power

13. CONCLUSIONS
Nokia must improve their
technology and make
some innovation to
compete with other
brands
The manager should
create strong and good
relationship with
employees in order to
achieve their goals
Nokia rose up after the
creation of the Nokia
Lumia