Best practices for email marketing

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Zoho Campaigns

Simple tips to write compelling emails that will persuade the readers to take action.

Marketing

Decreasing human attention span
© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
•  To get the emails through recipients' inboxes, competing the other
123 emails a person receives every day.
•  Keep the attention of recipients for at least 8 seconds.
•  To make them open the email, read the content, and feel compelled
to take action.
Email marketing challenges

Solution: AIDA rule
•  Attention: Attract the reader with a catchy subject line and sender
address.
•  Interest: Retain their interest with captivating content.
•  Desire: Strike a chord by offering a personalized experience.
•  Action: Persuade them to make the next move using a clear call-to-
action.
© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

Persuasive emails
DOs & DON'Ts
© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

Resources
•  Read the full blog here, http://zco.to/8Seconds
© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

Thank You!
© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

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Best practices for email marketing

4. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved. •  To get the emails through recipients' inboxes, competing the other 123 emails a person receives every day. •  Keep the attention of recipients for at least 8 seconds. •  To make them open the email, read the content, and feel compelled to take action. Email marketing challenges

5. Solution: AIDA rule •  Attention: Attract the reader with a catchy subject line and sender address. •  Interest: Retain their interest with captivating content. •  Desire: Strike a chord by offering a personalized experience. •  Action: Persuade them to make the next move using a clear call-to- action. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

Best practices for email marketing

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Best practices for email marketing