Children are not protected well enough from mature content when using web and apps, thus are able to access mature content via chance or bypassing age restriction measures. Age restriction measures can be bypassed by creating an account and entering an older age to what they children actually are, allowing children to view mature content not intended for them.
The solution to the issue is to determine age of the user efficiently via the use of Project Oxford which includes Face Identification and Speech Internet Recognition. The age generated via the use of technologies will be compared against the age ratings provide by Miracle’s API’s such as BBFC, PEGI and JusProg to determine if film, movie or websites is suitable for the user.
1. Smile
Smile To View A
World Of
Content J
Categories:
• Help Distributors and VOD platforms
• ImproveParental Control
2. What Is Smile?
• Smile is an age and content determination
platform which prevents children from bypassing
traditional age restriction measures. In addition, the
Smile platform redirects underage users to more
suitable positive content.
• The Smile platform determines age using Project
Oxford (Face Identification and Speech Intent
Recognition) to determine what age the user is. The
determined age is compared to the age ratings of
different types of contents such as film, apps, game
and web using Miracle’s datasets and API’s such as
BBFC, PEGI and JusProg
3. How Does It Work?
If
You
Are
The
Correct
Age
1. User tries to play an
age-restricted content
3. User is asked to take a
picture and say a phrase,
for facial and voice
recognition
4. Age will be
determined and
compared with Miracle
APIs/Datasets
2. Smile platform will
appear on screen, asking
user to take part
5. User is given
access to age
restricted content
4. How Does It Work?
If
You
Are
Underage
1. User tries to
play an age-
restricted
content
3. User is asked to take a
picture and say a phrase,
for facial and voice
recognition
4. Age will be
determined and
compared with Miracle
APIs/Datasets
2. Smile platform
will appear on
screen, asking user
to take part
5. User is not given
access to restricted
content, but alternative
option is shown
5. Where Can Smile Be Used?
• Provide Smile as a paid service to VOD
platforms (B2B) such as Netflix and YouTube
to allow age of user to be determined quicker.
• For instance, watching a age rated video on
YouTube requires creation of Google Account
to verify age. Creating a Google Account take
5 minutes, whereas Smile can determine age
within 20 seconds.
• Mobile network providers such as Vodafone
• Currently JusProg is used by Vodafone to
prevent children access age restricted websites.
The service is called Vodafone Child Protect.
• By using Smile, all customers can be
automatically added (B2C) as many parents
may not knowhow to opt in. However, Smile can
be removed easily after one step verification
6. Demos
1st Demo
• Demonstrates how to
determine age when trying
to play a 15 age rated
movie.
• Utilizes Project Oxford for
face and voice recognition
and generates age.
• Age is checked with BBFC
API.
2nd Demo
• Showcases what happens
when someone underage
tries to access age
restricted content.
• User is not given access to
movie,but is shown an
alternative option.
3rd Demo
• Showcases what happens when A
underage user tries to access an 18
rated website
• Employs use of JusProg to perform
additional age check.
• The user is redirected to positive
websites bestcontentaward.eu
