This is the general deck for Praxis (www.discoverPraxis.com) as of May, 2016. This deck outlines the specifics of the program, the problem we are addressing, and how we do that.
2. 2
ambitious young people + growing companies
coaching + professional development
Praxis Reinvents
the Apprenticeship.
3. Opportunity
3
The ROI for college is shrinking. People are looking forsomething different.
Student Debt Outpacing Wage Growth
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$15,000
$10,000
$5,000
1990 1996 2000 2004 2008 2012 2015
$42,342 $43,000
$31,941
$12,110
Enrollment in Non-Traditional Education
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2012 2013 2014 2015 2016
4,000
3,000
2,000
1,000
0Median Debt Median Wages
NumberofMOOCCourses
BootCampGraduates
Bootcamp Graduates Growth of MOOCs
4. Problem
4
Mitchell Broderick Adam Witty
“I was bored and restless in
school - and paying too much. I
knew I could do more but didn’t
know how to get my foot in the
door and get started.”
“We needed people for one
of our toughest sales roles
and it’s not easy to find
them through traditional
channels.”
5. Solution
5
Mitchell Broderick Adam Witty
“Praxis got me in the door at a
company I couldn’t have accessed
myself without a degree and a network
and experience I didn’t yet have.”
“From the moment Praxis connected
me to Mitchell I knew he was a winner.
Praxis put the pieces together in a
way no traditional program can.”
6. Product
6
1 2 3 4 5 6 7 8 9 Final Stage
Bootcamp
Participants undergo
robust professional and
entrepreneurial training
with Praxis Staff.
Placement with businesspartner
Months:
Personaldevelopment projects
Participants work with Praxis advisors to develop PDP‘s in conjunction with professionalgoals.
$40k/yr minimum
Hired full time
$15/hour
7. Traction
7
0 156 313 469 625
2016 (Projected)
2015
2014
Applicants& Participants
Participants Applicants
0 9,375 18,750 28,125 37,500 46,875 56,250 65,625 75,000
2016 (Projected)
2015
2014
Reach
Digital Reach (Per Month) In-person Reach
Average Alumni Starting Salary
$50,267
Average Alumni Age
21
# of Praxis Business Partners
320
8. Customer/Market
8
High School
3.3 million HS graduate each year.
~1% are Praxis worthy (33,000).
Homeschool
More than 340,000 teens are
home-schooled.
~10% are Praxis worthy (34,000).
College
14 million college grads are
under 27.
~1% are Praxis worthy (140,000).
Opt-Outs
18.9 million 18-24-year-olds do
not attend college.
~1% are Praxis worthy (189,000).
Sales Cycle (months):
Growth of Market:
Sales Cycle (months):
Growth of Market:
Sales Cycle (months):
Growth of Market:
Sales Cycle (months):
Growth of Market:
Unfair Advantage:
Developed strategic relationships
with like FBLA, DECA, 4H, High
School Hackathons, and other
hubs of high-caliber young
people. We’ve established
ourselves as the go-to for those
better than college.
Unfair Advantage:
Substantive following in the
homeschool community across
the country and our Teen
Entrepreneurship Course extends
our sales pipeline into 12-16 year
old homeschoolers. The Future of
School downloaded 1500+ times.
Unfair Advantage:
Considerably cheaper alternative
to graduate school with a higher
placement rate.
Unfair Advantage:
Only option for non-coder, non-
technical high caliber college opt-
outs. While coding bootcamps
and programs like MakeSchool
attract hackers, non-technicalists
are attracted to Praxis.
Example Customer:
James Walpole
Example Customer:
Diana Zitting
Example Customer:
Mitchell Earl
Example Customer:
Tamina Zaheri
Declining Steady RapidDeclining Steady Rapid Declining Steady Rapid Declining Steady Rapid
3 6 9 12 3 6 9 12 3 6 9 12 3 6 9 12
10. Team
10
“I eat, drink, and sleep for
one purpose: to help people
discover and do what makes
them come alive. Nearly
everyone wants to be
creative, live freely, and do
meaningful work. Very few
know how. I had to build
something that offers more
than pep talks and
motivational quotes;
something that not only
inspires, but that empowers
people to actually create
what they want.”
T.K. Coleman
Education Director
“I dropped out of the
University of Michigan
because I was bored. I taught
myself digital marketing and
made great money helping
companies grow fast. I joined
the Praxis team because I
knew other young people
were wasting time and money
in school just like I had, and
I’m committed to solving that.
I want to help build the
education revolution.”
Derek Magill
Marketing Director
"I've tried just about every
form of education and spent
my professional life working
with both students and
business owners. I couldn't
stand to see talented people
stuck on the education
conveyor belt while
opportunities abound. Praxis
had to be created."
Isaac Morehouse
CEO
"I have an unquenchable
desire to build things and to
be around builders. I dropped
out of an Ivy League school
for the opportunity to build
Praxis and surround myself
with great people. I love the
opportunity to help founders
grow their companies with
young people like myself."
Zak Slayback
Business Development
Director
"I joined the program when
it launched and fell in love
with the experience and the
vision. I’m a systems builder.
Working closely with our
education, marketing, and
operations teams has
allowed me to develop a
complete view of the
company. I'm focused on
using that knowledge to
build Praxis into what it
should be."
Cameron Sorsby
COO