Hook Security Inc is built to solve the fundamental and self-evident issues with the Security Awareness Training marketplace. #psysec

1. We solve the self-service,
training software problem.

2. *This is not a public solicitation for investment. For
information purposes only. All rights reserved 2020.

3. Training is broken.
Specifically, Security Awareness
Training (SAT) is broken.

4. Here’s how we know:
Cybercrime is predicted to reach $6 TRILLION in
damages by 2021.
This is DOUBLE since 2015.
Source: https://www.cyber-observer.com/cyber-news-29-statistics-for-2020-cyber-observer/

5. Cybercrime will
equal the economic damage
of COVID-19 in 2020.
Source: Congressional Legislative Research estimates the total damage to between
$5.5TN and $8TN worldwide in 2020 & 2021. https://fas.org/sgp/crs/row/R46270.pdf

6. 90%+ Breaches
Begin with
Phishing Attack.

7. Increased Training
=
Increased Cybercrime
This is the result of a
broken training system.
*Graph scaled to 10M.
Cybercrime Source: FBI Data
Training Source: Microsoft Report

8. How do we solve a
strategic portion of
this problem?

9. Psychological Security
PsySec™

10. Hook Security
is the first company
specializing in
PsySec Training.

11. We train (security part of) the
brain to recognize and respond to
manipulation by technology.

12. Closer View:
PsySec Basic:
● Done-For-You Monthly Phishing
Simulations
● Point of Infraction Training
● Feedback Notifications
● Syncs with Microsoft & GSuite
● Secured & Detailed Reporting
PsySec Advanced:
● Basic Plus+
● “Trending” Compliance
Methodology*
○ NIST / CMMC / PCI / HIPPA
● Essentials & Monthly Deep Dives
● Secured and Detailed Reporting
● HookMail Reporting Outlook
Add-in
*1st on the market.

14. How do we know that
we are onto
something?

15. ...we are 100%
partner first.

16. Mission accomplished.
Phase 1:
● Launch 2 Tier Differentiated
Product
● Sign up 60 Partners with
Partner Minimum
● Sign up 3+ Major Enterprises
(500+ User Companies)
● Setup Board and Expert Team to
Grow
Phase 2:
● Move to aggressive growth
model.
● Bring on executive leadership.
● Launch “1 Click Compliance”
Directory Application.
● Growth $ to Series A offering.

17. 110+ Partners*
MSPs, MSSPs, Distributors, Master Agents, Agents, &
Consultants
*2020 Goal: 60 Total Partners. Mission Accomplished.

18. 40% Missing Out
We are in a land grab.
Channel markets will win lion’s share.

19. We have assembled the Allstars.
Board of Directors:
● Adam Anderson, Chair
● Zachary Eikenberry
● Jim Akerheilm
● Kevin McKenzie
● Wesley Barnett
Board Advisors:
● Peter Norris, Chair of The
Virgin Group
● Todd Baylis, CEO of QGiv
Founding Team:
● Zachary Eikenberry, CEO
● Brad Powell, Recruiting
● Derek Pederson, President
● Parker Byrd, Marketing
● Ethan Perkins, Creative
● Patrick Hunter, Sales
● Olivia Daniels, Sales
● Amanda Arias, CSM

20. Demand for training employees on
how to recognize phishing scams and
other cyber threats is soaring. A
report from Cybersecurity Ventures
predicts the market for security
awareness training will reach $10
billion annually by 2027, up from
roughly $1 billion in 2014.
https://cybersecurityventures.com/security-awareness-training-companies

21. We can not afford to
get this wrong.

22. #psysec

25. "I like the exact word, and
clarity of statement, and
here and there a touch of
good grammar for
picturesqueness."
-The Autobiography of Mark Twain, 1924