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HOW WE CONNECT: CONSUMER
PACKAGED GOODS
DIGITAL MARKETING FOR CPG
CONSUMERS GENERATED MORE THAN 500 BILLION
IMPRESSIONS ABOUT PRODUCTS AND SERVICES,
THROUGH SOCIAL MEDIA IN 2011*
Source: “Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011
HOW WE CONNECT

               •   The consumer packaged goods (CPG) industry has been
                   slower to evolve in social media and content marketing
                   than others; building "fans and followers" is a short-term
                   solution. Engagement and perpetual visibility is what
                   drives brand consideration and product
  DISCONNECT       recommendations.
HOW WE CONNECT

            •   In order to create success metrics for consumer packaged
                goods (CPGs), it’s essential to create a digital marketing
                program that increases online visibility through SEO,
                Social Media Optimization (SMO), Paid Media &
                Retargeting, and Widgets & Apps.
  CONNECT
HOW WE CONNECT

               •   Many brands currently overlook opportunities to influence
                   purchase consideration through their vast libraries of
                   digital content, relying on retail partners to handle the bulk
                   of their B2C marketing efforts.

  DISCONNECT   •   There are few resources to analyze large amounts of
                   digital data, and identify the metrics and insights that
                   affect success outcomes.
HOW WE CONNECT

            •   It’s a digital marketing “must” to understand the metrics
                that matter most; and carefully monitor these metrics.
                Assets (networks, content, images and videos) must be
                strategically and technically optimized, in order to make
                the right connections at the right time; thus influencing
  CONNECT       purchase consideration.
HOW WE CONNECT

               •   There is a general distrust of traditional media through
                   fragmentation, resulting in declining reach and lack of
                   accurate reporting.


  DISCONNECT
HOW WE CONNECT

            •   By increasing digital visibility and understanding the
                metrics that matter, CPG brands can boost online
                sentiment & engagement, and work towards increasing
                additional success metrics, such as more-qualified traffic,
                sales, and ROI, by leveraging this “digital-word-of-mouth.”
  CONNECT
HEADQUARTERS
18835 N. Thompson Peak Parkway
    Scottsdale, Arizona 85255

D: 480 281 7581 | F: 480 284 7376




       www.zogdigital.com

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How We Connect: Digital Marketing for Consumer Packaged Goods

  • 1. HOW WE CONNECT: CONSUMER PACKAGED GOODS DIGITAL MARKETING FOR CPG
  • 2. CONSUMERS GENERATED MORE THAN 500 BILLION IMPRESSIONS ABOUT PRODUCTS AND SERVICES, THROUGH SOCIAL MEDIA IN 2011* Source: “Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011
  • 3. HOW WE CONNECT • The consumer packaged goods (CPG) industry has been slower to evolve in social media and content marketing than others; building "fans and followers" is a short-term solution. Engagement and perpetual visibility is what drives brand consideration and product DISCONNECT recommendations.
  • 4. HOW WE CONNECT • In order to create success metrics for consumer packaged goods (CPGs), it’s essential to create a digital marketing program that increases online visibility through SEO, Social Media Optimization (SMO), Paid Media & Retargeting, and Widgets & Apps. CONNECT
  • 5. HOW WE CONNECT • Many brands currently overlook opportunities to influence purchase consideration through their vast libraries of digital content, relying on retail partners to handle the bulk of their B2C marketing efforts. DISCONNECT • There are few resources to analyze large amounts of digital data, and identify the metrics and insights that affect success outcomes.
  • 6. HOW WE CONNECT • It’s a digital marketing “must” to understand the metrics that matter most; and carefully monitor these metrics. Assets (networks, content, images and videos) must be strategically and technically optimized, in order to make the right connections at the right time; thus influencing CONNECT purchase consideration.
  • 7. HOW WE CONNECT • There is a general distrust of traditional media through fragmentation, resulting in declining reach and lack of accurate reporting. DISCONNECT
  • 8. HOW WE CONNECT • By increasing digital visibility and understanding the metrics that matter, CPG brands can boost online sentiment & engagement, and work towards increasing additional success metrics, such as more-qualified traffic, sales, and ROI, by leveraging this “digital-word-of-mouth.” CONNECT
  • 9. HEADQUARTERS 18835 N. Thompson Peak Parkway Scottsdale, Arizona 85255 D: 480 281 7581 | F: 480 284 7376 www.zogdigital.com