Basic Guide for Sport Teams on how to leverage twitter to engage with fans, do grassroot marketing, share the sport/game with a wider audience and ultimately sale more tickets

1. Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams

8. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Find Followers – Your Fans Find Fans Twitter Search ( www. search . twitter .com ): Do a key word search (name of team and players) in twitter search for people already talking about the team. Follow them. Add Twitter to Main Site: Might or might not want to add the twitter widget – however, link to twitter account somewhere on the main team site At the Games: Make a public announcement to fans at the game to @teamname to for immediate follow back

9. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Additional Tweeting Engage With Fans Tweet Blog Posts: To be much appreciated by loyal bloggers – tweet their blog posts/write-ups of the games. Not just major paper or blogger write-ups. Retweeting: Retweet relevant fan tweets for others to read. Ask For Feedback: Do not fear to ask fans for feedback, questions or comments. Reply to Fans: @teamname is someone communicating with you – communicate back whenever possible

11. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential This slide presentation covered a basic overview for successful tweeting Remember: Twitter is a powerful tool for Sport Teams Tweeting, although simple…has rules The point is to find, connect, inform and develop a community around the fans Start with the basics before getting fancy with it Don’t allow a boring, self-promoting idiot to tweet for the team Do explore the possibilities! For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis In Conclusion…

12. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Got Questions – Want more Information Looking for the next step? Contact Us: [email_address] (571) 921-4944