The course project of Jonkoping International Business School students aiming to develop the business idea from the scratch to a complete business plan.

1. BUSINESS
PLAN
PRESENTATION

2. Agenda
The Problem
The Solution
Business concept
Management Team
Goals
Target Customers
Competitors
Market Plan
Operations Plan
Financial Analysis
What’s next?

3. What’s The Problem?
Problem!!

4. The Solution

5. UMBCLIP

6. The Business

7. Business Concept
To provide umbrella users with
a hands free solution that can
make their daily tasks easier
and more enjoyable during the
rain or even during a very hot
sunny day.

8. Management Team
CEO
Antonia Petrova
Marketing
Designer/Engineer
Manager
Khalid Obaid
Muxia Chen
Financial Supply Chan
Management Management
Yulia Kazakulova Shasha Yuan

9. GOALS
Product Customer and
Company Design, Supply
Registration Production Network
and Sale Development

10. Target Groups
Cyclists Parents
Spectators Seniors
Golf Players Handicaps
Children Shoppers

11. Market Analysis

12. Competitors
DIRECT

13. SWOT Analysis
Strength Weaknesses
• Innovative and creative team with solid business • Insufficient Knowledge of Swedish market
background and engineering skills. • Insufficient financial resources
• Unique product design that is protectable • New product, thus will follow a Bathtub curve
• First entry advantage from quality perspective
• Professional support from Jonkoping University
professors and Science park
SWOT
Opportunity Threat
• No existing similar products in Swedish market • Many people prefer not using an umbrella (even
• Swedish weather characteristics during spring and when they have one! )
autumn • Product concept may be imitated
• Swedish economy and life style may generate • Existence of substitute products
high demand. • Customer’s rejection.

14. Confrontation Matrix
Conclusion to SWOT analysis
Opportunities Threats
Strengths Offensive Strategy Defensive Strategy
S1,S2,S3&O1,O2,O3: The unique attributes of the S1,S2,S4&T3:The design and cost
product can be used to participate in strength can be used to defend against
the opportunity of first entry of the market and the threat from existing substitute
attracting customers products
Weakness Strengthening Strategy Withdrawal Strategy
W2&O1: Insufficient financial resource is a W1, W2, W3, W4 & T1, T4: Sell the
weakness to do promotion activities, but since copyright and negotiate with a potential
there is no similar product existing yet, it seems partner to cover the loss.
positive to persuade distributors take care of the
promotion.

15. Operations

16. Marketing-Mix Strategies
Product Price Place Promotion
• Differentiation • Premium • Student House • Authorized
• Innovation Pricing (JSA) distributors
• IKEA
• ICA
• Stadium
• Team Sport
• Inter Sport

17. Partnerships
Chinese US Swedish
Manufacturers •New Product R&D distributors
•Produce and •Market Research •Product sales to End Customers
package according •Management end customers
to specification
requirements

18. Operation
Operation
Our firm and Our Firm
distributors
HR R&D
Build and maintain Feedback
relationship
Inventory Control Fund Operation
Emergency Plans
Our firm and
Manufacturers
Quality Control Stable Relation

19. Financial
Analysis

20. Three Years Profit Projection
2011 2012 2013
1 Container per year 2 Containers per year 3 Containers per year
SEK % SEK % SEK %
Sales 4950000 100.00% 9900000 100% 14850000 100%
Cost/Goods sold (COGS) 1296000 26.18% 2592000 26.18% 3888000 26.18%
Gross Profit 3654000 73.82% 7308000 73.82% 10962000 73.82%
Total Expenses 3377660 68.24% 6329920 63.94% 8715180 58.69%
Other expenses (Return
1380000 27.88% 2646000 26.73% 3942000 26.55%
to investor)
Other expenses (10%
Return fund to investor-
138000 2.79% 264600 2.67% 394200 2.65%
Production & Delivery
cost, Storage)
Net Profit After Tax 276340 978080 2246820

21. Three Years Profit Projection
Cont..

22. What’s Next?
Designing The Prototype Financing From ALMI
• We can get help from the • If Possible, otherwise we
industrial design will look for substitutes
department at JTH Prototype Production + Detailed Business Plan
• We can approach a Swedish company for the
production with the help of ALMI
Pilot sale negotiations
Registration of
KARAMBA accessories
as a partnership
• A small party later
Negotiating Further
External Financing
Negotiations with distributors
• Adapting the design to meet distributor Customer Feedback
criteria
Sales control and
• ICA, IKEA, and other accessories and further product
bike shops
development

23. Contributors
Antonia Petrova Main Content
Muxia Chen Market analysis
Yulia Kazakulova Finances
Shasha Yuan
Khalid Obaid
Design
Operations
Graphics and Thank You!