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Marketing Strategies for CVS Pharmacy




NMDL-Final Marketing Plan
     Yuanping Hu
Main Challenge: High Competition & Low
            Differentiation
    How to Build Customer Loyalty
Key Strategy: Make Customer’s Loyalty
              Rewarding
Social Media Strategy: Engaging Fans
         Likes Coupons
Relationship Marketing Strategy:
 Personal Picks and Extra Bucks
Mobile Marketing Strategy:
Check-ins Customized Offers and
Recommendations from Local Stores
It Is a Marketing Plan
So… Sales Matters!
The Amount of Coupons Redeemed
The Amount of Extra Bucks Used
The Amount of Chenk-ins
Total Budget For This Campaign $1Million
                   Social Media $0.5Million
       Relationship Marketing $0.25Million
             Mobile Marketing $0.25Million




Note: CVS’s 2011 revenue is $107.5 Billion
Working For the Whole Year
Suggested Implementation Cycle –
            6 Months

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Marketing strategies for cvs pharmacy