1. Marketing Strategies for CVS Pharmacy
NMDL-Final Marketing Plan
Yuanping Hu

3. Main Challenge: High Competition & Low
Differentiation
How to Build Customer Loyalty

4. Key Strategy: Make Customer’s Loyalty
Rewarding

5. Social Media Strategy: Engaging Fans
Likes Coupons

6. Relationship Marketing Strategy:
Personal Picks and Extra Bucks

7. Mobile Marketing Strategy:
Check-ins Customized Offers and
Recommendations from Local Stores

8. It Is a Marketing Plan
So… Sales Matters!
The Amount of Coupons Redeemed
The Amount of Extra Bucks Used
The Amount of Chenk-ins

9. Total Budget For This Campaign $1Million
Social Media $0.5Million
Relationship Marketing $0.25Million
Mobile Marketing $0.25Million
Note: CVS’s 2011 revenue is $107.5 Billion

10. Working For the Whole Year
Suggested Implementation Cycle –
6 Months