Young Lions Czech Republic 2020 | Media
www.younglions.cz
Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.
2. KPI
• Number of new kindergartens registered.
• Number of new teachers registered.
• SOV about the program and Sokol.
Other useful info
â—Ź The registrations start in late spring 2020 and end in early August 2020.
â—Ź Registration to the program is free and can be done online.
â—Ź Each teacher will receive a pack at the end of August including Guidance, Promo materials (stickers), and
Program sheets for kids.
â—Ź The program is split into three categories: category 1 (3-4 yo), category 2 (4-5 yo), category 3 (5-6 yo).
● In 2019/2020, the most participation came from Středočeský kraj (175), Moravskoslezský kraj (129) a
JihomoravskĂ˝ kraj (124).
â—Ź Media
o Owned media: Facebook Sokol, instagram Sokol, web (sokol.eu), magazine Sokol.
o Sokol events: Sokol spolu v pohybu (European Sports Week, 25-30.9.), Běh republiky (28.10.),
Veletrh For Toys (sokolská Gymzóna, 10/2020).
o Earned media: Kam s dětmi, other web portals.
o Media partners: Czech TV (SokolskĂ˝ zpravodaj Weekly on ÄŚT Sport, Sama doma, we can sponsor
other TV shows and programs), Czech Radio (ad hoc cooperation with ÄŚRo, sponsoringu of radio
programs), DenĂk daily (ad hoc cooperation - article, advertisement).
o Other partners involved: Google,Česká spořitelna, ČEPS, Ondrášovka.
â—Ź See the shared folder for additional info and examples.