1. Yomna Hassan El Shamy
7 Aman square, Dokki, Giza, Egypt
Mobile: 01228213300 Email: yomnaelshamy@gmail.com
Career Objective
Seeking a challenging opportunity for a full-time job in the field of marketing to
gain practical experience, apply my academic knowledge and utilize my
communication skills.
Education
Bachelor of Mass communication; October University for Modern Science and
Arts(MSA), Egypt. 2012 Concentration: Advertising & Public Relations
GPA: 3.35/4.0
Coursework included: Public Relations and Advertising Campaigns,
SocialMarketing Campaigns & integrated marketing communications.
Career-Related Experience
Designed, with a team member, the Logo for a new product we developed for
a branding course.
Conducted one-to-one in-depth interviews, focus groups and
questionnaires for a mass media research course.
Developed indoor, outdoor ads, internet & magazine ads for an
advertising workshop course.
Developed a marketing plan to a product for a marketing course.
Developed, with team members, marketing, IMC and branding plans
in marketing course.
Published a website using Dreamweaver for an internet design course.
Studied Economics at the American university in Cairo (AUC) from 2006-
2008
2. Previous Work Experience
Account Manager, 360 Degree Group for Communication, Bcode Branding, October 2014, till
now
Investigate client needs.
Receive client requests.
Fill client briefing form with clients.
Receive client initial orders and briefing.
Deliver detailed briefing to responsible department/s or studio manager.
Issue quotations to clients.
Issue job orders to responsible department.
Follow-up work progress with responsible department or studio manager.
Receive and review finalized work and ensure quality before delivery.
Deliver finalized work to clients.
Receive needed amendments from clients.
Deliver amendments to responsible department/s or studio manager.
Receive amendments from responsible department/s.
Deliver amendments to clients.
Issue invoice requests to accounting.
Follow-up client collections and payments if needed.
Communicate existing and new service offerings to existing clients.
Understand clients business and communicate business opportunities to business
development department.
Receive customer complaints and resolve with responsible department.
Insure client satisfaction.
Participate in brainstorming sessions.
Issue reports as required.
Set client communication plan if needed.
Study client sector to be aware of his client business dynamics.
Share creative team to reach his client needs.
- Develop account management master plan.
Follow-up work progress and deadlines.
Identify and implement development plans to self
Conduct regular follow-up meeting on projects and tasks.
Deliver project management tools and principles to him self.
Ensure communicating existing and new service offerings to clients
Initiate new business opportunities through networking and PR.
Develop client satisfaction forms and audit procedures.
Regularly visit and communicate with accounts to ensure satisfaction.
Issue regular progress report to direct manager and as required
Research the market to secure new business opportunities and secure flow of clients.
Develop and update company presentation and conduct client presentations.
Issue high level business proposals and quotations.
3. Regularly ensure high level public relations with prospect clients.
Track new business opportunities through research and networking.
Generate new service offerings and new product ideas.
Upgrade existing service offerings and product level and regularly develop and enhance.
Develop new methods to increase existing clients' loyalty and retention through
networking and PR and maintain a PR activity calendar.
Represent the company in social organizations, events and business setups.
Maintain an updated database with marketing and communications activity in Egypt
including updated prices.
Account Manager & Business Development Executive, MA Media, June, 2014- October 2014
Meeting clients to discuss their advertising needs
Working with account planners to devise a campaign that meets the client's
brief and budget
Presenting campaign ideas and costing to clients
Briefing the creative team who will produce the adverts
Negotiating with clients, solving any problems and making sure deadlines are met
Checking and reporting on the campaign's progress
Keeping in contact with the client at all stages of the campaign
Managing the account's budget and invoicing the client
Making 'pitches' to win new business
Marketing and Communication Executive, Reach Advertising, March, 2013–tillJune 2014
Promoted the different online services to potential clients using different
methods.
Responded to different customers’ inquiries about the various services
Control the marketing performance measuring and analyzing the efficiency of sales
promotion, distribution.
Suggests any amendments& changes in the following: Marketing & sales plan,
structure of the marketing department.
Assists in setting the sales& Marketing plan.
Handles all direct Marketing activities, Media, Events, Promotional
Campaigns.
Designing and implementing the company marketing plans and campaigns.
Responsible for the company publicity.
Getting sponsors for the company projects
o Promoting for the company services.
4. Extracurricular activities
Public Relations member, Creativity and Arts Festival, AUC, October 2008-December
2008
Organized, with a team, the opening ceremony of the event.
Promoted and publicized the festival and encouraged people to join.
Skills
Computer: Excellent knowledge of MS word, PowerPoint, Adobe Photoshop,Adobe Dreamweaver,
Adobe Flash & Access programs.
Language: Fluent spoken and written Arabic and English.
REFERENCES FURNISHED UPON REQUEST.