SWOT analysis

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SECURING A MARKETING LEADING FUTURE
USING THE SWOT ANALYSIS FOCUSING ON
WALMART CORPORATION
PRESENTED BY: YIQIAO SONG, &
LOVEMORE MATSIKA
TO: MR. POLINA
SS 2015: GROUP 1
19.05.2015 2

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OBJECTIVES:
 What is a SWOT Analysis?
 Aims of a SWOT Analysis?
 When and how companies conduct a SWOT Analysis?
 Case study: SWOT Analysis on Walmart
 Benefits & Limitations of a SWOT Analysis
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WHAT IS A SWOT ANALYSIS?
‘A SWOT Analysis (alternatively SWOT matrix) is a
structured planning method used to evaluate the strengths,
weaknesses, opportunities and threats involved in a project or
in a business venture’
http://memegenerator.net/instance/57863230
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WHAT IS A SWOT ANALYSIS?
http://www.free-power-point-templates.com/articles/how-to-create-a-swot-analysis/
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AIMS OF A SWOT ANALYSIS
 To help companies firmly understand their core market
 To help leaders of the company consider ways to go in the
future.
 To help a company understand external threats
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WHEN TO CONDUCT A SWOT
ANALYSIS?
 A Problem solving Process
 Determine where change is possible
 Before a company enters a new market
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HOW TO CONDUCT A SWOT
Analysis?
http://de.slideshare.net/gunjs1/swot-analysis-27003882
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4de4b03c23b7dbf4c7/1403234893888/walmart-logo.png
CASE STUDY: SWOT ANALYSIS
ON WALMART
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http://corporate.walmart.com/our-story/our-business/locations/
WALMART´S AREAS OF
OPERATION
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WALMART A SUCCESSFUL
CORPORATION
More than 11 000 retail units in 27 countries
250 million customers
More than 2,2 million associates
USD 470 billion in revenues
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
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WALMART´S SWOT ANALYSIS:
STRENGTHS:
Scales of operations
Competence in information systems
Wide range of products
Cost leadership strategy
http://www.200maction.com/tag/strength/ 12

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WALMART´S SWOT ANALYSIS:
WEAKNESSES:
High employee turnover
Little differentiation
Negative publicity
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
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OPPORTUNITIES:
New economies, and rising disposable incomes
New channels (e-business)
THREATS:
Restrictions on FDI
Regional competitors
Employee unions

http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-channel-marketing-and-the-threat-of-saturation/
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WALMART ACHIEVE ITS
LEADING POSITION THROUGH:
 The use of Matching and Converting
 The strategic use of USED
 The SWOT ANALYSIS and PEST ANALYSIS
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BENEFITS OF A SWOT ANALYSIS:
 Problem Domain
 Multi-Level Analysis
 Simplicity
 Cost
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
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LIMITATIONS OF A SWOT
ANALYSIS:
 List blindness
 Weight items
 Time consuming
 Incompleteness
 Highly subjective
 http://www.presentermedia.com/index.php?
target=closeup&id=10106&categoryid=116&maincat=clipart
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CONCLUSION
By turning threats into strengths, and matching strengths
with opportunities, you can make the most of your power in
the current marketplace and maximize your chances of
success, (Ivy Liu).
To secure a market leading future Walmart must
outmanoeuvre its competitors, it must remain innovative and
a pacesetter. Walmart can maintain its pole positon through
the use of a SWOT Analysis.
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http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-questions-78
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Reference
http://en.wikipedia.org/wiki/SWOT_analysis
http://www.free-power-point-templates.com/articles/how-to-create-a-swot-
analysis/
http://smallbusiness.chron.com/purpose-swot-analysis-15364.html
http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-
needs-and-resources/swot-analysis/main
http://de.slideshare.net/gunjs1/swot-analysis-27003882
http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-
analysis.html
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Reference
http://www.200maction.com/tag/strength/
http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-
channel-marketing-and-the-threat-of-saturation/
http://www.presentermedia.com/index.php?
target=closeup&id=10106&categoryid=116&maincat=clipart
http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-
questions-78/
http://smallbusiness.chron.com/advantages-amp-disadvantages-swot-
analysis-41398.html
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Reference
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
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http://www.americanthinker.com/legacy_assets/blog/assets/walmart_casest
udy_design_logo-1_959_487_cy_90.jpg
http://corporate.walmart.com/our-story/our-business/locations/
http://memegenerator.net/instance/57863230