3. Currently #2 behind Samsung in
Smartphone market share worldwide
Competitors continue
to develop superior hardware
iPhone is Losing
Competitive
Advantage
Decreasing
Smartphone
Market Share
7. Issue:
#2 smartphone
Recommendation:
Focus in marketing the iPhone in
India, the world’s fastest growing
smartphone market
Issue:
Losing tech
advantage
Recommendation:
Acquire Lytro, a camera technology
company that uses light field
technology
8. 2013 2014
Negotiate
with Lytro
Manufacture
iPhone in Indian
Foxconn factories
Grow Apple
brand Indian
Ad campaign
Implement
light field
technology
Develop larger
manufacturing
presence in
India
Acquire Lytro
($20 million
+ 20% premium)
2015 2016
Market other
Apple products
to Indian market
Launch new
improved
products
Acquire
Lytro
Attack
Indian
Market