1. Xi (Lindsey) Hou
• 325 W Adams Blvd, Los Angeles, California • 858-999-6681 • Xi.Hou.2016@marshall.usc.edu
SUMMARY
A second-year Business major graduate student seeking a full-time position in Category Management or Account management in order to
utilize previous working experience and knowledge to contribute to hands-on projects and to learn from industry professionals. Areas of
expertise include project management, sales management, and marketing.
EDUCATION
University of Southern California, Marshall School of Business Los Angeles, CA
Master of Science in Entrepreneurship and Innovation Aug 2015 - Dec 2016
University of California, San Diego San Diego, CA
Bachelor of Arts, Communication Sep 2012 - Jun 2014
PROFESSIONAL EXPERIENCE
Totem International, Inc. Santa Barbara, CA
Brand Manager Mar 2014 - Aug 2015
Implemented brand promotion and social marketing strategies for Highway Karaoke and Fresh Tea, Santa Barbara; one of the
many projects invested by Totem International Inc.
 Managed the branding promotion by setting up food stalls and booths at UCSB, USC Night Market, and 626 Night Market,
leading to a growth of more than a thousand followers on social media while reducing advertising cost by 10%.
 Partnered with local school institutions and private food delivery entities to increase brand awareness by offering discounts
and promotional offers through various student organizations at UCSB and SBCC.
 Revamped product categories and modified the pricing models, which increased the number of visitors to the shop from
less than a 100 per day to more than 300 per day, consequently leading to a 20% increase in sales.
 Contacted and cooperated with local advertising companies to promote product brand in an effort to increase sales volume
by 10%.
University of California, San Diego San Diego, CA
Student Advisor Mar 2013 - Sep 2013
 Instructed F-1 Visa International students on completing necessary paperwork to apply for OPT.
 Coordinated a variety of programs and social events, such as the Friday International Café and International Education
Week, to allow all UC San Diego students to build knowledge and kinship with international students.
New Oriental Education & Technology Group Inc. Beijing, China
Marketing Research Intern Jun 2012 - Sep, 2012
Assisted in selling various study-abroad services of the company to prospective customers determined through analysis of
databases that contained data such as previous enrollment rate, acceptance rate, and positive feedback rate, which led to doubled
customer retention.
 Conducted numerous education research studies and composed reports that provided insights on trends in studying abroad,
such as short term and long term changes, projections for future years, and opportunities across the entire market.
 Analyzed the databases of different educational programs on topics such as popularity, enrollment rate and rate of
acceptance at prestigious universities abroad in related industries.
XinTian Private Loan, Inc. Hunan, China
Marketing Intern Mar 2012 - May 2012
Responsible for content creation and digital marketing campaigns in the credit industry as part of the marketing team in the capacity of a
summer intern during Sophomore year.
 Created additional marketing strategies to distribute content by designing new systems in the firm’s digital marketing
capabilities, leading to a 10% growth in traffic to the website.
 Developed complex quarterly reports for upper management containing 36 charts, each created from sophisticated Pivot
Tables in Excel.
SKILLS SUMMARY
 Marketing Skills: Online advertising, Forecasting and planning, Market Research and Data Analysis, AdWords
 General Skills: Microsoft Word, Excel and PowerPoint
 Graphics Design Skills: Adobe Photoshop, InDesign and Illustrator